N Seth Godin Paperback 2009-05-21T03:12:21-05:00 <p> From the author of the "New York Times" bestseller "Permission Marketing" comes a sharp, engaging book about building a better web site. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work.</p><br/><p><b>From the Publisher:</b><br/> YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. <P>According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. <P>In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, "The Big Red Fez" is a must-have tool for anyone working on the web.</p><br/> 0.3 1824 Y http://media.800ceoread.com/view/9780743227902/image/coverart REG 0743227905 English N 8.46 No Book 112 1295 active 2002-01-01 1295 Free Press no Business, Economics, Finance Available 1 9780743227902 2010-02-03T02:33:16-06:00 0.36 5.54