ISBN 9780761144489 Published Feb. 2007
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Kaplan's latest book combines dynamic advice, deep real-life experience, and a friendly, no-nonsense writing style to take the mystery and fear out of achieving significant business growth.
From the Publisher:
In business, there's no standing still. The trick is to become an elephant-"big" enough to make a difference, "healthy" enough to withstand financial currents, "strong" enough to influence your market-and "smart "enough to avoid the pitfalls of growth.
With "Be the Elephant," bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. The strategy, the process, the toolbox.
Written in a friendly, no-nonsense style, "Be the Elephant "takes the mystery and the fear out of growing bigger. It shows you how to address potential downsides, point by point, and provides a 25-question quiz to gauge your business's current health. There are lessons in strengthening sales, a business's front line. Vertical and horizontal growth. Risk versus reward. How to avoid the twin dilemmas inherent in growth-grow too slowly and wither, or grow too fast and lose control. And finally, how to chart it and start it, from developing an all-important USP-unique selling proposition-to avoiding the Five Killer Mistakes that can ruin a company.
And from there, how to go forth and Be the Elephant
Tagged: Consumer satisfaction, Success in business, Target marketing
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