With more than 600,000 books in print, nationally bestselling author Fox is back to "outfox the competition"--this time with counterintuitive advice on how to become a marketing genius.

From the Publisher:
How To Become a Marketing Superstar is an extensive collection of provocative marketing rules. The book will also include unusual and interesting marketing stories. Chapters will include: Customers Fire Employees Every Day Beware the Constellation Theory of Marketing Make A Big Splash, Instead of A Lot of Little Ripples Always Have A President??'s Pipeline Own A Market, Not A Mill The Long & amp; Short Definitions of Marketing In addition, there will be a number of chapters that will be "Instant Marketing Genius" challenges. The reader will be asked to provide an instant marketing answer to a business case. Suggested answers will be offered elsewhere in the book. & nbsp;

Tagged: Business, Economics, Finance