N Seth Godin, Malcolm Gladwell Paperback 2009-05-21T13:09:43-05:00 <p> Godin's bold and provocative manifesto for marketing in the 21st century is now available in paperback--with a new Afterword--as he shows how to turn ideas into epidemics by helping your customers do the marketing for you.</p><br/><p><b>From the Publisher:</b><br/> Seth Godin is an adman's worst nightmare. He has made a career of exposing the limitations of traditional marketing methods while offering his own visionary solutions. He has also demonstrated the principles of the Idea Virus firsthand: <P>More than 250,000 copies of his e-book, Unleashing the IdeaVirus, have spread throughout the Web for free.<P>Napster, Hotmail, GeoCities, and Volkswagen are just a few of the businesses that have successfully launched their products with an IdeaVirus by letting customers get to know and communicate with each other. This customer-to-customer dialogue spreads like a virus, costs companies next to nothing, and could signal the end to marketing as we know it. Now Godin shows how any business can unleash an IdeaVirus and profit from it.</p><br/> 0.66 3923 Y http://media.800ceoread.com/view/9780786887170/image/coverart REG 0786887176 English N 7.52 No Book 234 1400 active 2001-10-01 1400 Hyperion Books no Business, Economics, Finance Available 1 9780786887170 2010-02-03T20:46:24-06:00 0.43 5.47