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Hardcover
230 pages
ISBN 9780814408155 Published June 2004
AMACOM/American Management Association
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Don't Think Pink
What Really Makes Women Buy-And How to Increase Your Share of This Crucial Market
Book Description
The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.
From the Publisher:
There's no question that women buy. "Don't Think Pink explains what drives their buying decisions, and how businesses can capitalize on this enormous (and evergreen) market.
Tagged: Business, Economics, Finance
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