Read about our pricing and services
List Price:
| Price | Quantity |
| $18.40 | 1-24 |
| $16.10 | 25-99 |
| $14.95 | 100-499 |
| $14.49 | 500+ |
Bulk discounts are non-returnable. | |
Customize It
Hardcover
230 pages
ISBN 9780814408155 Published June 2004
AMACOM/American Management Association
See all formats
Tweet
Don't Think Pink
What Really Makes Women Buy-And How to Increase Your Share of This Crucial Market
Book Description
The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.
From the Publisher:
There's no question that women buy. "Don't Think Pink explains what drives their buying decisions, and how businesses can capitalize on this enormous (and evergreen) market.
Tagged: Business, Economics, Finance
This title is Available
blog comments powered by Disqus

