Slow Down, Sell Faster!


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Paperback
259 pages
ISBN 9780814416853 Published Jan. 2011
AMACOM/American Management Association
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Slow Down, Sell Faster!
Understand Your Customer's Buying Process and Maximize Your Sales

Book Description

The biggest mistake sales people are making in their careers right now is equating a faster pitch with a faster close. Believe it or not, they will actually experience greater success if they slow down. "Slow Down, Sell Faster!" shows readers how to stop jumping the gun and work with their customers to identify and quantify their real needs. Featuring a simple yet powerful eight-step process and practical, repeatable techniques, this work is packed with examples from the author's extensive experience.


From the Publisher:
The biggest mistake you're making in your sales career right now is equating a faster pitch with a faster close. Believe it or not, you will actually experience greater success if you slow down. Slow Down, Sell Faster! shows you how to stop jumping the gun and work with your customers to identify and quantify their real needs, so by the time you begin your pitch in earnest, you're already halfway home. Featuring a simple yet powerful eight-step process and practical, repeatable techniques, Slow Down, Sell Faster! is packed with examples from the author's extensive experience, plus research on customer buying processesrather than traditional selling processes.

This buyer-focused approach to selling extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet a customer's needs at each stage of the buying process.


Tagged: Business, Economics, Finance



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