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Hardcover
254 pages
ISBN 9780875848198 Published April 1999
Harvard Business School Press
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Experience Economy
Work is Theatre & Every Business a Stage
Book Description
With "The Experience Economy", the authors raise the curtain on competitive pricing strategies and reveal that businesses are missing their best opportunity for providing consumers with what they truly want: an experience.
From the Publisher:
With Every Business a Stage, authors Pine & Gilmore raise the curtain on competitive pricing strategies and reveal that businesses are missing their best opportunity for providing consumers with what they truly want: an experience.
Tagged: Business, Economics, Finance
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