"Maps for Modern Magellans," written by an experienced business leader, is a collection of diagrams Dr. Anderson developed and uses to successfully illustrate and teach business concepts to consulting clients and employees.

From the Publisher:
Maps for Modern Magellans is written for people who feel frustrated after starting a business and then realizing they need help but believe they do not have time to read a business book to get that help. Every chapter of this series can stand on its own. The reader does not have to finish the entire book to benefit from it. The maps, charts, and diagrams are designed to help business owners, and managers, better grasp and communicate important business principles. Dr. Anderson's scientific eye was trained at Caltech to identify processes that can be illustrated as pathways. The original illustrations are memorable and easy to recreate so that the reader can share their new insight with others and enable greater business communication. Modern Magellans, written by an experienced business leader, is a collection of diagrams Dr. Anderson developed and uses to successfully illustrate and teach business concepts to consulting clients and employees. There are 25 million businesses in the U.S.; 5.5 million have employees. According to the 2002 Survey of U.S. Business Owners, the target market for the series, 25% have no college training and only 20% have advanced degrees (MBA, PhD). Salespeople, scientists, and engineers who have never taken a business course often create new companies. A map shows you the lay of the land and indicates various routes you can take. The diagrams of this series may not look like conventional road maps but they indicate the lay of the land and give you various routes you can take. Everyone wants help. You will find it quickly and clearly in this series. Each chapter is independent and can stand on its own. Read them in any order. Every chapter provides at leastone do-it-now concept that will improve your leadership, business, or life. For the business of one, or the business you run; this is for you.

Tagged: Business, Economics, Finance