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Hardcover
263 pages
ISBN 9780982295236 Published Jan. 2010
Ariva Publishing
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FREE audiobook with purchase: The Six Characteristics of Highly Effective Change Leaders, by Brett Clay
"Do
you think change is scary and borders on impossible? Think again.
Selling Change
shows how to more effectively sell your ideas, products,
and services to your employees, stakeholders, and customers. Author,
Brett Clay, has translated the complex and abstract principles of
change psychology into an easy-to-read, fun, and practical format that
business leaders and salespeople are sure to find valuable.”
—Independent Publisher Book Awards
“This book is a must-read for sales executives in 2011."
—Gerhard Gschwandtner, publisher, Selling
Power magazine
"Selling Change
is the go-to handbook for leadership in this decade."
—Independent Publisher Book Awards
 |
Winner
— Best Sales Book USA Book News "Best Books of 2010" Awards |
 |
Gold
Medal Winner
— Best Business Book Independent Publisher Book Awards 2010 |
 |
Finalist
— Best Management and Leadership Book USA Book News "Best Books of 2010" Awards |
 |
Finalist
— Best Business Book Indie Excellence Awards 2010 |
 |
Finalist
— Best Business Book Next Generation Indie Awards 2010 |
 |
Bronze
Medal Winner
— Best Book Marketing Independent Publisher Book Awards 2010 |
“The most value is created by driving change. But now, it’s not a luxury—it’s survival. Read this book and thrive!”
—Jeffrey Hayzlett, former Chief Marketing Officer of Eastman Kodak & author, The Mirror Test
"This is the first POSITIVE book about change in a decade. . .at a time when we need it most! Buy it today, and implement it as fast as you can."
—Jeffrey Gitomer, The Little Red Book of Selling
"This powerful, practical book shows you how to make more sales, faster and easier than you ever thought possible!"
—Brian Tracy, The Art of Closing the Sale
From the Publisher:
In an era of globalization and Internet commoditization, salespeople are in danger of becoming irrelevant.
In this Darwinian environment, the traditional approach of selling solutions to problems no longer creates profitable differentiation. To survive, salespeople must become agents of change and help customers achieve their goals rather than simply solve their problems. This new approach is the next evolution in selling, enabling companies to develop deeper, more profitable customer relationships and to be more agile and adaptive to changing conditions.
With twenty years of experience, most recently with Microsoft, Brett Clay has developed a complete toolset for change-centric salespeople, including 101 secrets for growing sales and delivering high value to customers. Readers will understand the five disciplines of change leadership and the secrets of change psychology that will turn them into vital assets for their customers and help them achieve explosive sales growth.
Tagged: Business, Economics, Finance
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