N Dave Esler, Myra Kruger Paperback 2009-07-05T21:01:23-05:00 <p> The facinating story of the transformation of US Celluar from a thoroughly ordinary company - ranked eigth in its industry and in danger of extinction - into an organization that is loved by employees and customers alike, and a proven winner by every measure. Even more impressive is how this transformation took place. US Cellular focused on the "soft stuff" so often discredited by conventional business wisom; values and hear; inspirational and empowering leadership; motivation by values, not fear; ethics and integrity and an insistence on always doing the right thing.</p><br/> 0.7 224104 N http://media.800ceoread.com/view/9780982443705/image/coverart REG 0982443706 English N 8.9 No Book 277 1595 active 2009-08-01 1595 New Ridge Press no Business, Economics, Finance The Pursuit of Something Better: How an Underdog Company Defied the Odds, Won Customers' Heart, and Grew Its Employees Into Better People Available 1 9780982443705 2010-02-06T13:27:25-06:00 1.05 6.0