The facinating story of the transformation of US Celluar from a thoroughly ordinary company - ranked eigth in its industry and in danger of extinction - into an organization that is loved by employees and customers alike, and a proven winner by every measure. Even more impressive is how this transformation took place. US Cellular focused on the "soft stuff" so often discredited by conventional business wisom; values and hear; inspirational and empowering leadership; motivation by values, not fear; ethics and integrity and an insistence on always doing the right thing.

Tagged: Business, Economics, Finance