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ISBN 9781118018200 Published Sept. 2011
John Wiley & Sons
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"The world of today's entrepreneur is far different from the business climates of past generations.As quickly as technology and the economy are changing, and as impactful as those changes are on our society, the ability to embrace and effectively integrate change has become more vital than being experienced. Regardless of one's age in years, a young mindset is what it takes to thrive as an entrepreneur today. "The way we've always done it," isn't relevant in today's business world.The profiles in Small Business, Big Vision portray entrepreneurs who demonstrate that "flexible" and "adaptable" are the new "dependable" and "steadfast." The 7 Steps for entrepreneur success are: Toss Your Business Plan Out the Window Investors- Out! Collaborators- In! The Toothless MBA Hiring Employees [is] for Dummies Laser-Sighted Marketing Pulling a 180- It's Not all About You"--
From the Publisher:
Lessons in applying passion and perseverance from prominent entrepreneurs
In the world of entrepreneurship, your vision solidifies your resolve when things get tough, and it reminds you why you went into business in the first place. Authors, brothers, and serial entrepreneurs, Matthew and Adam Toren have compiled a wealth of valuable information on the passionate and pragmatic realities of starting your own business. They've also gathered insights from some of the world's most successful entrepreneurs. This book delivers the information that both established and budding entrepreneurs need, explains how to implement that information, and validates each lesson with real-world examples.
"Small Business, Big Vision" provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board, and also delivers a call to social entrepreneurship and sustainable business practices. This powerful book: Offers instruction in whether and how to seek investorsOutlines the pros and cons of hiring employees and provides guidance on how to find the best outsourced workersPresents a comprehensive action plan for effective social media marketingExplains how to build an information empire and become an expert
"Small Business, Big Vision" proves that with a flexible mindset, practical skills, and the passion to keep pushing forward, entrepreneurs can find success, even in today's ever-changing business landscape.
Tagged: Small Business/Entrepreneurship
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