A roadmap to new marketing opportunities arising from the convergence of media

The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience on-demand television whenever and wherever we want. And "connected TVs" blend web and television content into a unified big screen experience, once again, at the center of our living rooms. Social TV examines the changing (and complex) television landscape and helps marketers navigate its many emerging and exciting marketing and advertising opportunities.

Social TV topics include:

• Leveraging the "second screen" to drive synched and deeper brand engagement
• Using advanced social listening to find and target lean-forward audiences
• Embedding ads into content as it travels time-shifted across multiple devices
• Determining the best strategy to approach marketing via connected TVs
• Employing addressable TV advertising to maximize content relevancy
• Testing and learning from the most cutting-edge emerging TV innovations

The rise of one technology doesn't always mean the end of another. Discover how this convergence has created new marketing opportunities for your business.