$29.95
Customize It
Hardcover
253 pages
ISBN 9781422101650 Published April 2007
Harvard Business School Press
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Hidden in Plain Sight
How to Find and Execute Your Company's Next Big Growth Strategy
Book Description
Established firms must innovate to survive, but they often struggle to look beyond their own goods and services for innovation. Joachimsthaler provides new and renewed marketing tools and techniques to design and deliver products that are extremely relevant in certain customer contexts.
Tagged: Business, Economics, Finance
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