N Erich Joachimsthaler Hardcover 2009-05-21T19:08:47-05:00 <p> Established firms must innovate to survive, but they often struggle to look beyond their own goods and services for innovation. Joachimsthaler provides new and renewed marketing tools and techniques to design and deliver products that are extremely relevant in certain customer contexts.</p><br/> 1.08 6589 N http://media.800ceoread.com/view/9781422101650/image/coverart REG 1422101657 English N 9.36 No Book 253 2995 active 2007-01-01 2995 Harvard Business School Press no Business, Economics, Finance Available 1 9781422101650 2010-02-06T18:01:21-06:00 1.2 6.49