Big Think Strategy



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Hardcover
177 pages
ISBN 9781422103210 Published Nov. 2007
Harvard Business School Press
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Big Think Strategy
How to Leverage Bold Ideas and Leave Small Thinking Behind

Book Description

Business leaders need bold strategies to stay relevant and win. In Big Think Strategy, Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively. With the tools in this book, any leader can overcome institutionalized small thinkthe inertia, the narrow-mindedness, and the aversion to risk that block true innovation. Your reward? Big, bold, and decidedly doable strategies that excite your employees and leave your rivals scrambling.


Tagged: Business, Economics, Finance



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