800-CEO-READ - Marketing Metaphoria

Read about our pricing and services

List Price: ~~$29.95~~

Price	Quantity
$23.96	1-24
$20.97	25-99
$19.47	100-499
$18.87	500+
Bulk discounts are non-returnable.

Customize It

Hardcover
230 pages
ISBN 9781422121153 Published April 2008
Harvard Business School Press
See all formats

Marketing Metaphoria

What Deep Metaphors Reveal about the Minds of Consumers

By Gerald Zaltman, Lindsay H Zaltman

Book Description

No description provided.

Tagged: Business, Economics, Finance

This title is Available

blog comments powered by Disqus

More on this book

The Business Book Best Seller List

1 Nature's Fortune

2 From Values to Action

3 Own the Future

4 One Thing

5 Decisive

6 Power of Why

7 Give and Take

8 Reinventing You

9 Crafting the Customer Experience for People Not Like You

10 Stewardship

11 On Target Living

12 Stick with It

13 Converge

14 Contagious

15 It's Your Ship

16 Go-Giver

17 Lean in

18 Boundaries for Leaders

19 What Got You Here Won't Get You There

20 To Sell Is Human

21 Nature of the Future

22 Whiteboard Selling

23 Leadershift

24 Bull by the Horns

25 Strengths Finder 2.0

Popular Clicks

1 Strengths Finder 2.0

2 4 Disciplines of Execution

3 Seth Godin Supersneezer Deluxe package!

4 SETH GODIN LIVE IN ORANGE COUNTY!

5 Flow

6 From Values to Action

7 The Icarus Deception, V is for Vulnerable, Whatcha Gonna Do With That Duck? bundle

8 What to Ask the Person in the Mirror

9 What Got You Here Won't Get You There

10 End of Business as Usual

Daily Blog RSS Feed

800-CEO-READ Bestsellers