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Hardcover
208 pages
ISBN 9781422124819 Published Jan. 2010
Harvard Business School Press
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Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth. This landmark book describes how companies can achieve transformational growth in new markets Or, simply put, how they can seize the white space.

About the Author
Mark Johnson is co-founder and Chairman of Innosight, an innovation-based consulting, research, and executive training firm focused on helping companies and institutions innovate for new growth and transformation. He co-founded the firm with Harvard Business School professor and best selling author on innovation Clayton M. Christensen. His consulting experience covers a broad range of Fortune 500 companies in industries such as consumer packaged goods, healthcare, commercial enterprise IT, energy, automotive, and aerospace/defense. Mark's international resume includes leadership in advising Singapore's government on innovation and entrepreneurship. Mark has co-authored The Innovator's Guide to Growth (Harvard Business Press July 2008) with Innosight colleagues Scott Anthony. His most recent work has focused on business model innovation, helping companies create and manage distinct new business models for new market growth.

Tagged: Business, Economics, Finance

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