800-CEO-READ - Groundswell

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Hardcover
286 pages
ISBN 9781422125007 Published March 2008
Harvard Business School Press
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Groundswell

Winning in a World Transformed by Social Technologies

By Charlene Li, Josh Bernoff

Book Description

Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.

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