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Hardcover
286 pages
ISBN 9781422125007 Published March 2008
Harvard Business School Press
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Groundswell
Winning in a World Transformed by Social Technologies
Book Description
Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.
Tagged: Business, Economics, Finance
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