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Hardcover
264 pages
ISBN 9781422143568 Published July 2012
Harvard Business School Press
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Winning the Story Wars
Why Those Who Tell-And Live-The Best Stories Will Rule the Future
By Jonah Sachs
Book Description
Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.
Tagged: Business, Economics, Finance
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