The many advocates of green business and sustainability who have spent the past months fretting that the opportunities and responsibilities inherent in climate change are being forced to the sidelines during the recession are missing the forest for the clear-cut trees. The savviest green thinkers and smartest business leaders see these challenging times as green's potentially shining moment, its chance to emerge from a responsibility or tertiary opportunity to a core strategic tenet right now. Green is a recession-fighting tool waiting to be unleashed. It is the means to cutting costs and boosting supply-chain efficiency. It is the lens through which stripped-down innovation efforts can find new focus. It is a rallying cry to get demotivated employees focused on future success.

Tagged: Business, Economics, Finance