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Hardcover
191 pages
ISBN 9781422177808 Published Oct. 2009
Harvard Business School Press
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Design of Business
Why Design Thinking Is the Next Competitive Advantage
Book Description
Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.
Tagged: Business, Economics, Finance
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