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ISBN 9781422187395 Published Feb. 2013
Harvard Business School Press
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Lafley, the former CEO of Procter & Gamble and one of the most successful business leaders of the last century, and Martin, Dean of the Rotman School of Management, say most firms shy away from difficult strategic choices, settling instead for false approaches that can lead to irreversible blunders.
Tagged: Business, Economics, Finance
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