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Hardcover
208 pages
ISBN 9781578512546 Published Aug. 2002
Harvard Business School Press
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Revolving around the revolutionary eight-step process outlined in the bestselling "Leading Change, " this guide introduces a "see-feel-change" dynamic, resulting from research that reveals change happens when people are made to "feel" differently. Offers tips and tools readers can apply in their own organizations.
From the Publisher:
Real-life stories of how people change their organization. The core of the matter is always about changing the behavior of people, and behavior change happens in highly successful situations mostly by speaking to people's feelings. This is true even in organizations that are very focused on analysis and quantitative measurement. This book gets to the heart of how change actually happens. Organized around the eight-step change process introduced in Leading Change. Includes interactive Web site.
Tagged: Business, Economics, Finance
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