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Hardcover
240 pages
ISBN 9781578519514 Published Jan. 2004
Harvard Business School Press
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Beyond the Core
Expand Your Market Without Abandoning Your Roots
By Chris Zook
Book Description
Zook explores creating new product lines or new channels of distribution as he outlines a new expansion strategy.
From the Publisher:
Chris Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution.
Tagged: Business, Economics, Finance
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