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ISBN 9781578519514 Published Jan. 2004
Harvard Business School Press
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Zook explores creating new product lines or new channels of distribution as he outlines a new expansion strategy.
From the Publisher:
Chris Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution.
Tagged: Business, Economics, Finance
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