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Hardcover
256 pages
ISBN 9781591396192 Published Feb. 2005
Harvard Business School Press
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Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
Book Description
This landmark work upends traditional thinking about strategy, and explains how to create uncontested market space and make the competition irrelevant while charting a new path to capture new market space that is ripe for growth.
From the Publisher:
A landmark work that upends traditional thinking about strategy, and charts a new path to capture new market space that is ripe for growth.
Tagged: Business, Economics, Finance
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