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Hardcover
160 pages
ISBN 9781591840213 Published Jan. 2003
Portfolio
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Purple Cow
Transform Your Business by Being Remarkable
By Seth Godin
Book Description
Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow will stand with Malcolm Gladwell's The Tipping Point and Godin's other books as classics of business innovation.
Tagged Business, Economics, Finance
