N Seth Godin Hardcover 2009-05-21T00:53:51-05:00 <p> In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.</p><br/><p><b>From the Publisher:</b><br/> Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow will stand with Malcolm Gladwell's The Tipping Point and Godin's other books as classics of business innovation.</p><br/> 0.0 No 0.6 1358 Y http://media.800ceoread.com/view/9781591840213/image/coverart 0 159184021X English N 7.44 No Book 160 2095 active 2003-05-01 2095 Portfolio No Marketing Out of print 1 9781591840213 2010-02-03T05:14:17-06:00 0.47 5.28