N Seth Godin Hardcover 2009-05-21T04:17:47-05:00 <p> The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.</p><br/> 0.78 2004 N http://media.800ceoread.com/view/9781591841005/image/coverart 0 1591841003 English N 8.3 No Book 208 2395 active 2005-06-01 2395 Portfolio no Marketing Temporarily out of stock because publisher cannot supply 1 9781591841005 2010-02-08T00:47:45-06:00 0.7 6.02