Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is about helping others to engage their minds and imaginations. Shell and Moussa offer a self-assessment to determine which persuasion role fits each reader best and how to make the most of his or her natural strengths.

From the Publisher:
Your projects, programs, and career turn on the difference between anoa and ayes.a Yet selling ideasaespecially the kinds of ideas that make organizations workais a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. Itas about helping others to see things your waya engaging their minds and imaginations.

Charles Lindbergh needed woo to assemble backers for his famous flight; Nelson Mandela used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.

Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono.

Whether youare introverted or extroverted, competitive or collaborative, intellectual or practical, "The Art of Woo" will strengthen your persuasion skills in every aspect of your life.

Tagged: Selling, Marketing, Persuasion (Psychology)