Through fresh analysis and revealing case studies, the authors expose the strategic failures underlying the consistently poor financial performance of media companies.

From the Publisher:
If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers?

We live in the age of Big Media, with the celebrity moguls at the helms of the media conglomerates telling us that acontent is kinga and agrowth is good.a But for all the excitement, glamour, drama, and publicity they produce, why canat these moguls and their companies manage to deliver the kind of returns youad get from closing your eyes and throwing a dart?

In "The Curse of the Mogul," Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave lay bare the inexcusable financial performance that lies beneath Big Mediaas false veneer of power.

In an industry built on celebrity, mogul-fueled megalomania has run rampant, with shareholders footing the bill. Moguls have successfully propagated a myth that both makes them appear indispensable to the business and justifies their lousy performance: since they are managers of creative talent and artistic product, being subject to appraisal using traditional strategic, financial, or operational metrics is just unfair, isnat it?

But the stark facts speak for themselves:

a[Since 2000, the largest media conglomerates have lost $200 billion in market capitalization from their collective balance sheetsamaking Citigroupas red ink look like a pale blush.

a[These media companies have consistently underperformed for over a generationanot just since the Internet emerged as a competitive force but for the decade before anyone ever heard of anew media.a
a[Misguided investment and acquisition strategies have created the paradox that, in media, the faster revenues grow, the worse the stocks perform.

By rigorously examining individual media businesses on their own terms, the authors point out the difference between judging a company by how many times itas CEO is seen in Sun Valley and by whether it generates consistently superior profitability. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air-filled mogul balloon crashing down to earth.

Tagged: Mass media, Management