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Hardcover
256 pages
ISBN 9781591844938 Published Aug. 30, 2012
Portfolio
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The Click Moment
Seizing Opportunity in an Unpredictable World
Book Description
On the one hand we aren’t surprised by the uncertainty of everyday
life, but on the other we believe that success can be analyzed and
planned for. It is a revealing paradox. The implications are explosive
and they obliterate every common-sense notion we have about strategy and
planning.
The Click Moment is about two
very simple but highly provocative ideas. The first is that success is
random—far more random than we would like to believe. The second is that
there are a number of specific actions that we, as individuals and
organizations, can take to capture this randomness and focus it in our
favor.
According to Johansson, strategy,
planning, and careful analysis can no longer guarantee strong
performance; today’s business environments are far too random and
complicated. But when you dig deep into the actions of successful people
and organizations, you’ll find one common theme. A turning point
occurs—a major client signs on, a new competitor redefines the market,
an unlikely idea surfaces—and they take advantage of that serendipity
to change their fate. Consider how:
• Diane von
Furstenberg saw Julie Nixon Eisenhower on TV wearing a matching skirt
and top, and the timeless, elegant wrap-dress was born.
•
Microsoft Windows was on the brink of being shut down until two
individuals met unexpectedly at a party and altered the fate of the
world’s dominant computer operating system.
• Starbucks sold
high-end brewing equipment and coffee by the pound until Howard Schultz
experienced his first latte in a café in Milan.
• Nike was stumped on how to invent a spikeless trainer when a legendary running coach poured latex on a waffle iron.
Each
of these individuals experienced a “click moment”—a rare point of
opportunity that was completely unexpected. But they capitalized on
their luck in ways that paid off significantly and altered their
organizations’ strategies and the course of their lives.
Johansson
uses stories of successful people and companies throughout history to
illustrate the specific actions we can take to create more click
moments, place lots of high-potential bets, open ourselves up to chance
encounters, and harness the complex forces of success that follow.
Tagged: Business, Economics, Finance
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