This full-color, adult ABC book is the perfect companion to "The Icarus Deception, " highlighting a key riff in that book and featuring illustrations by the Web's favorite cartoonist, Hugh MacLeod. It captures 26 of Godin's principles about treating work as a form of art.

From the Publisher:
A full-color ABC book for grown-ups, with a powerful message about doing great work V is for Vulnerable looks and feels like a classic picture book. But it's not for kids, it's for hardworking adults. It highlights twenty-six of Seth Godin's principles about treating your work as a form of art, with illustrations by acclaimed cartoonist Hugh MacLeod. A sample: "A is for Anxiety," which is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome and you'll soon come to believe them. Worry is not preparation, and anxiety doesn't make you better. "F is for Feedback," which can be either a crutch or a weapon. Use it to make your work smaller, safer, and more likely to please everyone (and fail in the long run). Or use it as a lever to further push you to embrace what you fear and what you're capable of. This is unlike any previous Godin book and makes a great gift, both for loyal fans and those who've never read him before.

Tagged: Business, Economics, Finance