A marketer's guide to using social media tools like Facebook and YouTube for marketing and promotion. The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating to those unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits is a tactical guide, filled with tricks, tips, and real-world case studies that show marketers how to reach out to the new online influencers to increase their companies' online visibility and bring more visitors to their websites. Readers learn how to create viral campaigns, craft a compelling social media pitch, and market effectively inside intimidating social media channels, where honesty and connections are far more important than the size of their marketing budget.

From the Publisher:

The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends--with benefits. "Friends With Benefits" shows you how to get into the online marketing game. A guide filled with tips, tricks, and real-world case studies, "Friends With Benefits" shows how you can increase your company's online visibility and Web traffic and win over online influencers.

"Friends With Benefits" explains how to: Connect with potential customers and join their conversationsTweak your website to support your social media marketing campaignsPromote your products or brand and manage the toughest negative online feedbackTrack marketing campaigns, monitor discussions, and measure success

With viral videos racking up millions of views and Twitter mavens influencing thousands of their friends, social media marketing is an essential new tool for every marketer's toolbox. The expert authors of "Friend With Benefits" guide you through the social media landscape, where authenticity and connections are more important than the size of your marketing budget, and real results can be just a few clicks away.

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