This visionary book by a veteran CEO and respected authority on business strategy explains how to give customers what they want when it matters most to them--at their four Decisive Moments during the purchase progression.

From the Publisher:
The New Experts Delivers a Practical Strategy for Recruiting & Retaining Today's Seller-Agnostic Customers.

Who are these "new experts"? A generation of ruthless customers empowered by three lethal weapons: instant access to information, immense choice, and real-time price comparison.

This visionary book by Robert Bloom, a veteran CEO and respected authority on business strategy, tells readers: how to win customers who no longer care where they buy. It explains how to give customers what they want when it matters most to themat their 4 Decisive Moments during the purchase progression:

- Now-or-Never Moment

- Make-or-Break Moment

- Keep-or-Lose Moment

- Highly profitable Multiplier Moment

Influential business leaders of businesses of every size and type in Europe, Australia, and the United States are recommending The New Expert.

Tagged: Business, Economics, Finance