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ISBN 9781935618447 Published March 2011
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The Entrepreneur Equation
Evaluating the Realities, Risks, and Rewards of Having Your Own Business
If you are starting a new business, or overwhelmed and overworked by your existing business, start with your own Entrepreneur Equation!
From Wall Street to Main Street, entrepreneurship is being heralded as the growth engine that will save our economy. Business Strategist Carol Roth believes that indeed small business has the potential to create growth in jobs and GDP, but only if those small business succeed.
Although many tout that there’s never been a better time in history to be an entrepreneur and launch a business, that conventional wisdom only holds true if entrepreneurship is right for you, plus if it’s the right time for you and the right opportunity for you. Now it’s time to take off the rose-colored glasses and do the necessary preparation before you invest your precious time, money, and energy in launching a business- or even tweak your existing business model- so that you can have the best chances for success.
In The Entrepreneur Equation, Carol Roth helps you learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever. Carol helps you understand what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circum¬stances. As a result, you’ll be able to do the math before you set down the entrepreneurial path so that you not only answer “Could I be an entrepreneur?” but also “Should I be an entrepreneur?”
Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal Entrepreneur Equation as you:
-Learn what it takes to be a successful entrepreneur in today’s competitive environment
-Save money, time, and effort by avoiding business ownership when the time isn’t right for you
-Identify and evaluate the risks and rewards of a new business—or even reconsider a current business—based on your goals and circumstances.
-Evaluate whether your dreams are best served by a hobby, job, or business
-Gain the tools that you need to maximize your business success
Have you done your homework?
Tagged: Small Business/Entrepreneurship
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