April 4, 2005

Passionate and Profitable by Lior Arussy

Passionate and Profitable


Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right!
by Lior Arussy
Wiley - February 2005
224 Pages - ISBN 0471713929

We are going to publish the first chapter of Passionate and Profitable. Lior talks about Ten Fatal Mistakes as to how companies treat their customers. There is plenty of material, so I will let him explain...

Posted by Todd S. at April 4, 2005 5:21 PM