Steal These Ideas! Marketing Secrets That Will Make You a Star
by Steve Cone
Bloomberg Press – September 2005
188 Pages – 1576601919
Steal These Ideas! is a book geared towards marketers everywhere. Author Steve Cone gained his marketing experience by working for well-known companies such as Citigroup, American Express, Epsilon, Apple, and Fidelity. This excerpt includes critiques of interesting ads throughout history.
Posted by Kate at September 26, 2005 12:29 PM