800-CEO-READ New Releases

Marketing That Works

by Howard Morgan, Len Lodish, Shellye Archambeau

(Pearson P T R, 256 Pages)

Focus your marketing on what really works—and make the most of every marketing investment!

Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain profitability far into the future.

Are your marketing investments doing all that? If not, get Marketing That Works—and read it today.

You’ll learn how to substitute agility, flexibility, and great relationships for the resources you don’t have...and bring entrepreneurial savvy to everything from advertising and PR to distribution and sales management.

Above all, you’ll learn what really works, based on the experiences of hundreds of today’s most successful companies. No more guesswork: this book will help you set winning priorities, execute on them, and reap the rewards.

• Differentiate yourself more effectively, protect yourself against competition, and drive higher margins
• Bring entrepreneurial power to distribution, sales management, PR, promotion, advertising, and more
• For marketers in every kind of company, from startup to global enterprise