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Mobilizing Minds

Mobilizing Minds

by Lowell Bryan, Claudia Joyce

(McGraw-Hill, 300 Pages)

A new, forward thinking management strategy for creating wealth and overcoming complexity in today's high-growth global economy

Mobilizing Minds takes a bold stand: companies need to put the same energy and focus into designing their organizations as they have devoted to the design of new products, processes, or entry into new markets.

After years of analysis of the world's highest performing firms, two senior executives at McKinsey have created a 21st-century strategy that shatters the 'complexity frontier'. In the most important book to be published from McKinsey in years, Bryan and Joyce show managers and leaders how to overcome the burdens of corporate bureaucracy with a new organizational model that can generate tens of thousands of dollars of profit per employee by improving how firms mobilize talent, improve worker satisfaction, and leverage their intangible assets.

Shattering the Dilbert syndrome by empowering managers to engage their workers, Mobilizing Minds provides nine principles for rethinking the entire corporation allowing senior executives to unleash a new collaborative environment that gives managers the power to create new teams and drive fresh profit to the bottom line.

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