|
Media Rules!by Dan Solomon, Brian Reich (John Wiley & Sons Inc, 230 Pages) Book Description
When it comes to communicating with their target audience, businesses have more than enough tools to get the job done-blogs, podcasts, social networks, search advertising, and much more. Yet the rapid rate of innovation is increasing the fragmentation of audiences, leaving fewer opportunities to reach them, and requiring more careful planning. Media Rules! will help business leaders and entrepreneurs obtain the core skills needed to better understand this dynamic world. Written in an engaging and accessible style, this book will provide in-depth insights into the realities of marketing using innovative media technologies and strategies. It will also show readers how to create a new game plan that takes these new media opportunities into consideration, and present real ways to implement the ideas outlined within these pages-by including interviews with business innovators who are using new techniques to successfully overcome a variety of modern business challenges. Brian Reich (Boston, MA) is Director of New Media for Cone, Inc, a brand strategy and communications agency. Dan Solomon (Alexandria, VA) is CEO of Virilion, a full-service interactive agency. |