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Where's Your Wow?by Robyn Freedman Spizman, Rick Frishman (McGraw-Hill, 192 Pages) Find the WOW that turns attention into money, profits, and career advancement To achieve business success, it's important to have a quality product or service. But it's also vital to have the WOW factor: that indefinable “something” that makes you really stand out. This fast, fun, and exciting handbook by two media experts lays down the law when it comes to wowing customers and clients--sixteen laws, in fact, delivered in short, sweet, super-accessible bites that propel readers to staggering heights of success. Whether you want to build a career, your work, your service, even yourself, Where's Your Wow? shows how to create any of those things into a dynamic brand that will attract customers and guarantee success. This is the proven, pro-active way to WOW the world! |