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Powerlinesby Steve Cone (Bloomberg Press, 288 Pages) Product Description Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time.
Steve Cone, author of 'Steal These Ideas!,' reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistable and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverant, intelligent, and insightful primer on a singularly important aspect of brand building. |