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Persuasion IQ

by Kurt Mortensen

(Amacom Books, 336 Pages)

Book Description
Do you realize how much your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people? Yet many of us continue to use outdated tech­niques for convincing others...or worse yet, have no technique at all. Kurt Mortensen, through his Persuasion Institute, has sought out and studied the world's top persuaders, and with his specially formulated Persuasion I.Q. assessment--the most comprehensive persuasion resource available today--he lets readers in on the essential habits, traits, and behaviors neces­sary to cultivate their natural persuasive abilities. Concen­trating on the 10 major Persuasion I.Q. skills, the book allows readers to determine their own current Persu­asion I.Q., helping them to identify their strengths and weaknesses, and start­ing them down a path to enormous success and wealth.

Whether we're selling a product, presenting an idea, or ask­ing for a raise, persuasion is the magic ingredient. This powerful, life-changing book will transform anyone into a persuasion genius.