800-CEO-READ New Releases

Globality

by Harold L. Sirkin, Jim Hemerling, Arindam Bhattacharya

(Business Plus, 304 Pages)

Globalization is about Americans outsourcing product development and services to other countries. Globality is the next step, where rapidly developing economies from around the world are now competing with us head to head. The authors present a strong case that the economic climate in which we have lived is going to change in unprecedented ways.

Over the past five years, Hal Sirkin, Jim Hemerling and Arindam Bhattacharya of the prestigious Boston Consulting Group have completed an exhaustive study of more than 3,000 companies operating in the new emerging market economies of China, India, Brazil, Mexico, Russia and Eastern Europe. Sirkin, Hemerling and Bhattacharya believe that these companies that seem obscure today will be the GMs, Monsantos, Apples, Proctor and Gambles and Toyotas of the future.
Sooner than we think, we will either end up working for these foreign-based companies or, even worse, have to compete with them. Globality will describe how these new companies have come to power, and how, in the West, we will have to step up our game if we are to compete with these new, lean, hungry businesses.