800-CEO-READ New Releases

SMALL LOANS, BIG CHANGES

by Alex Counts

(John Wiley & Sons Inc, 0 Pages)

How to Prosper During the Coming Bad Years

by Howard Ruff

(Berkley Pub Group, 304 Pages)

From the back cover

The devaluation of the American dollar, with the subsequent inflation, is eerily similar to the chaotic markets of the 1970s. The factors that created the stagflation and the gold and silver bull markets of the late seventies and early eighties are back. As Yogi Berra said, "It's deja vu all over again." Only this time, they're even more exaggerated--offering once-in-a-lifetime opportunities for middle-class Americans, if they look beyond the Wall Street stock-market propaganda. This book can help you panic-proof your life and your finances, and reap huge profits with relatively small investments in gold, silver, certain ETFs, mutual funds and mining stocks.

How to Prosper During the Coming Bad Years in the 21st Century is a must-have survival and moneymaking guide for people who want to profit from the rough economic seas that are upon us--and come through with their share of treasure.

Howard J. Ruff is the NEW YORK TIMES bestselling author of the original How to Prosper During the Coming Bad Years, still the bestselling financial book in history. Ruff recommended gold at $125 and silver at $2 in 1975, and sold out in the late seventies with gold above $700 and silver at $35. He also sold out of the dot-com boom near the top, and continues to guide investors toward prosperity in the new millennium.

4th Secret of the One Minute Manager

by Ken Blanchard, Margret McBride

(Harpercollins, 128 Pages)

The Wall Street Diet

by Heather Bauer

(Hyperion, 352 Pages)

Crunch

by Jared Bernstein, Arbinger Institute

(Berrett-Koehler Pub, 240 Pages)

Creative Capital

by Spencer E. Ante

(Harvard Business School Press, 320 Pages)

Venture capitalists are the handmaidens of innovation. Operating in the background, they provide the fuel needed to get fledgling companies off the ground--and the advice and guidance that helps growing companies survive their adolescence.

In Creative Capital, Spencer Ante tells the compelling story of the enigmatic and quirky man--Georges Doriot--who created the venture capital industry. The author traces the pivotal events in Doriot's life, including his experience as a decorated brigadier general during World War II; as a maverick professor at Harvard Business School; and as the architect and founder of the first venture capital firm, American Research and Development. It artfully chronicles Doriot's business philosophy and his stewardship in startups, such as the important role he played in the formation of Digital Equipment Corporation and many other new companies that later grew to be influential and successful.

An award-winning Business Week journalist, Ante gives us a rare look at a man who overturned conventional wisdom by proving that there is big money to be made by investing in small and risky businesses. This vivid portrait of Georges Doriot reveals the rewards that come from relentlessly pursuing what-if possibilities--and offers valuable lessons for business managers and investors alike.

Deciding Who Leads

by Joseph Daniel McCool

(Davies-Black Pub, 232 Pages)

Family Wars

by Nigel Nicholson, Grant Gordon

(Kogan Page Ltd, 288 Pages)

Branded Male

by Chromatic, Mark Tungate

(Kogan Page Ltd, 228 Pages)

Bad Money

by Kevin Phillips

(Viking Pr, 0 Pages)

What Every Body Is Saying

by Marvin Karlins, Joe Navarro

(, 256 Pages)

Pension Dumping

by Fran Hawthorne

(Bloomberg Press, 288 Pages)

It's Not About the Money

by Brent Kessel

(HarperOne, 320 Pages)

From Publishers Weekly

Financial planner by day, yogi by dawn, Kessel offers holistic financial advice in this Buddhist-influenced debut promising both a better financial strategy and greater fulfillment and happiness. More money doesn't necessarily mean more enjoyment of life and freedom from worry, Kessel argues; people are often unhappy with their financial lives because traditional ways to think about money—spend less, save more—work from the outside in rather than the inside out. Kessel highlights the benefits of focusing awareness inward, allowing for the integration of outer actions with inner understanding. He explores eight financial archetypes (including The Pleasure Seeker and The Empire Builder), helps readers determine their type and suggests ways to overcome the problems each type typically faces. Pleasure Seekers, for example, should take a weekly break from wanting or redefine the things that bring them pleasure. The rewards will be an abiding sense of financial fulfillment, a sense of security and confidence about the future and a greater ability to reach important financial goals. Readers interested in an Eastern-influenced approach will find useful advice on how to think about money, as well as insight into what makes us tick.

How Tiger Does It

by Brad Kearns

(McGraw-Hill, 208 Pages)

Book Description

Insight for living life like a champ, based on what drives the most dominant athlete of the modern era--Tiger Woods

How Tiger Does It gives you the secrets to living life to the fullest—the Tiger way. Using intimate interviews with Tiger’s contemporaries and examples from his professional and personal life, Brad Kearns analyzes the mental drive behind Tiger’s success to reveal the heart and mind of a great champion. With emphasis on the three Tiger Woods’ Success Factors, the book shows you how to apply Tiger traits to your everyday challenges, from building a career to raising a family and much more.

PR 2.0

by Deirdre Breakenridge

(FT Press, 304 Pages)

In today’s Web 2.0 world, traditional methods of communication won’t reach your audiences, much less convince them. Here’s the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. In PR 2.0, Deirdre Breakenridge helps you master these tools and use them to the fullest possible advantage in all your public relations work.

You’ll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today’s Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive.

Breakenridge introduces an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. She offers powerful new ways to think about PR, plan for it, and react to the new PR challenges the Web presents. Breakenridge also includes interviews with today’s leading PR 2.0 practitioners.

How to Rule the World

by Mark Engler

(Nation Books, 256 Pages)

From the back cover
Right now a debate is taking place over what values should define our international order. For global elites, it is a debate about how to rule the world. Laying out a new and original framework for understanding globalization politics, Mark Engler describes the conflict between a Clinton-era vision of an expanding, corporate-controlled global economy and a Bush-era "imperial gloalization" based on US military dominance. How to Rule the World explains how these visions overlap and also how, at critical moments, they clash with one another. It written, however, in the hopes that neither will prevail.

The Game-changer

by Ram Charan, A. G. Lafley

(Random House Inc, 320 Pages)

Book Description
How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job.

Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.

Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:

1. Make consumers and customers the boss, not the CEO or the management team
2. Innovate to grow a mature business
3. Develop higher growth, higher margin businesses
4. Create new customers and new markets
5. Revitalize a business model
6. Reach outside your own business and tap into the abundant brainpower and creativity of the world
7. Integrate innovation into the mainstream of your managerial decision making
8. Manage risk
9. Become a leader of innovation

We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win—arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.

This is a game-changing book that helps you redefine your leadership and improve your management game.

The New Age of Innovation

by C.K. Prahalad, M.S. Krishnan

(McGraw-Hill, 304 Pages)

From the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and IT scholar M.S. Krishnan unveil the critical missing link in connecting strategy to execution--building organizational capabilities that allow companies to achieve and sustain continuous change and innovation.

The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage.

To successfully compete on the battlefields of 21st-century business, companies must reinvent their processes and culture in order to sustain innovative solutions. The New Age of Innovation is a complete program for achieving this transformation to meet the needs of the end consumer of the future.

The One Minute Entrepreneur

by Ken Blanchard, Don Hutson, Ethan Willie

(Currency, 144 Pages)

TheTruth About Making Smart Decisions

by Robert E. Gunther

(Financial Times Management, 208 Pages)

Nice Girls Don't Get Rich

by Lois P. Frankel

(Business Plus, 268 Pages)

Where's Your Wow?

by Robyn Freedman Spizman, Rick Frishman

(McGraw-Hill, 192 Pages)

Find the WOW that turns attention into money, profits, and career advancement

To achieve business success, it's important to have a quality product or service. But it's also vital to have the WOW factor: that indefinable “something” that makes you really stand out. This fast, fun, and exciting handbook by two media experts lays down the law when it comes to wowing customers and clients--sixteen laws, in fact, delivered in short, sweet, super-accessible bites that propel readers to staggering heights of success.

Whether you want to build a career, your work, your service, even yourself, Where's Your Wow? shows how to create any of those things into a dynamic brand that will attract customers and guarantee success. This is the proven, pro-active way to WOW the world!

Personality Not Included

by Rohit Bhargava

(McGraw-Hill, 256 Pages)

Foreword by Guy Kawasaki

The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.

Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.

In Part One, you'll be introduced to the key components to building a personality and learn how to:

Sales Blazers

by Mark Cook

(McGraw-Hill, 240 Pages)

The challenge: achieve high-level growth on an annual basis.

Every sales professional faces it. Mark Cook, a growth leadership consultant for leading performance improvement company O.C. Tanner, called on top sales earners at leading organizations worldwide to discover their secrets for sales success. The results revealed trailblazing strategies for dramatic growth--which can be repeated by salespeople at any level and used to lead sales and support teams in any industry.

Sales Blazers explores these eight advanced strategies that Cook observed in “Sales Blazers” across the board at Fortune 500 and Inc. 500 companies. Pulling from his experience as a sales leader in the trenches, Cook reveals how these sales leaders use each breakthrough strategy to consistently outperform trends and their competition—creating extraordinary growth. He outlines the “Sales Blazer Method,” which encompasses the eight strategies common to all top earners. You’ll see how effective sales leaders:

He also outlines the “Sales Blazer Method,” which encompasses the eight strategies common to all top earners. You'll see how effective sales leaders:

1. Start with a clean bill of health to increase selling time

2. Spark a performance pursuit to influence and motivate

3. Get the Express Pass to accelerate relationships and beat the competition

4. Play your depth chart to align strengths and engage broader talent

5. Activate expectations to reach this quarter's goals

6. Coach like a professional to strengthen your advisory role

7. Offer RSVP feedback to achieve better results

8. Heighten reward potency to increase momentum

Used in concert, these strategies help you prepare more effectively, and improve your ability to lead and achieve goal-shattering results year after year.

2011

by Richard Laermer

(McGraw-Hill, 256 Pages)

In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today.

Sometimes you see a business evolve and think, “I wish I'd thought of that.” With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 “short-short” chapters and dozens of outrageous sidebars, this captivating book shows you the ways to:

-Read the signs

-Influence the trends

-Embrace new and reject stodgy

-Anticipate change

-Ask experts the right questions

-Seek out visionaries and snub fakers

-Separate the trends from fads

-Use technology-for everything

-Cash in on being ahead of the competition!

2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increase a need for velocity...how to work while you're sleeping...how to wash off mediocrity...and why today's communication devices will become obsolete. With 2011you'll learn how to participate in change instead of trailing it.

Laermer calls trends as he sees 'em-from what's dead to what's sensational to what's novel and what's next. If you're looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book.

The Brand Promise

by Duane Knapp

(McGraw-Hill, 288 Pages)

Book Description

Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise®, his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or organization into a “one-of-a-kind” brand that customers, employees, and shareholders will trust and support for years to come.

“A brand's promise is the new currency for success,” says Knapp, who teaches from personal experience, having built or advised hundreds of successful brands worldwide. Duane Knapp's Promise philosophy has been highly acclaimed and extensively referenced and quoted in hundreds of publications and books.

The BrandPromise applies to every type of organization, from associations, philanthropic enterprises (charities and non-profits), and personal brands (celebrities, athletes and executives), to professional service firms (doctors), entrepreneurs, small businesses, and member-centric businesses (credit unions and co-ops). Knapp provides insights from a wide range of executives and leaders with in-depth analyses of many Genuine Brands, including Ketel One, Costco, the Make-A-Wish Foundation, Destination Marketing Association International, SAFE Credit Union, Annika Sorenstam, Callison Architecture, RK Dixon, Bartell Hotels, and Tourism Vancouver.

The BrandPromise book reveals the secrets that all kinds of organizations including associations, philanthropic enterprises (charities and non-profits), and personal brands (celebrities, athletes and executives), to professional service firms, such as doctors, entrepreneurs, small businesses, and member-centric businesses such as credit unions and co-ops.

Splendid Exchange

by William J. Bernstein

(Atlantic Monthly Pr, 384 Pages)

Climate Change

by Andrew J. Hoffman, John G. Woody

(Harvard Business School Pr, 128 Pages)

Product Description
Climate change is one of the most pressing challenges facing the world today. And increasingly, it's become a crucial business issue. How will you and your company respond?

In Climate Change: What's Your Business Strategy? Andrew Hoffman and John Woody provide concise and reliable advice to help you answer this question. Drawing from their extensive experience working with organizations to address issues of environmental sustainability, the authors explain the impact of climate change on businesses and present a three-step process for developing an effective climate-change strategy:

· Determine your company's "carbon footprint" and the ways in which potential changes in policy and markets will affect how you position your products and services.

· Reduce your carbon footprint in ways that create new strategic advantages.

· Gain a seat at the policy-development table so you can begin influencing policy decisions that will affect your company.

Packed with cogent advice and examples of how organizations in a wide range of industries are adopting this process, Climate Change is your playbook for strategically addressing a complex problem that no company can afford to ignore.

From our new Memo to the CEO series--solutions-focused advice from today's leading practitioners.

About the Author

Andrew J. Hoffman holds multiple appointments at the University of Michigan, including Associate Director of the Erb Institute for Global Sustainable Enterprise. John G. Woody is Deal Associate at MMA Renewable Ventures, a renewable-energy firm in San Francisco, California.

You're So Money

by Farnoosh Torabi

(Three Rivers Pr, 288 Pages)

The Big Squeeze

by Steven Greenhouse

(Alfred a Knopf Inc, 320 Pages)

Financial Intelligence for HR Professionals

by Karen Berman, Joe Knight

(Harvard Business School Press, 256 Pages)

As an HR manager, you're expected to use financial data to make decisions, allocate resources, and budget expenses. But if you're like many human resource practitioners, you may feel uncertain or uncomfortable incorporating financials into your day-to-day work.

Using the groundbreaking formula they introduced in their book Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean, Karen Berman and Joe Knight present the essentials of finance specifically for HR experts.

Drawing on their work training tens of thousands of managers and employees at leading organizations worldwide, the authors provide a deep understanding of the basics of financial management and measurement, along with hands-on activities to practice what you are reading. You'll discover:

Authoritative and accessible, Financial Intelligence for HR Professionals, empowers you to "talk numbers" confidently with your boss, colleagues, and direct reports -- and understand how the financials impact your part of the business.

The Value of Money

by Susan McCarthy

(J P Tarcher, 320 Pages)

Inside Steve's Brain

by Leander Kahney

(Portfolio, 288 Pages)

Book Description
Steve Jobs has turned his personality traits into a business philosophy. Here’s how he does it.

It’s hard to believe that one man revolutionized computers in the 1970s and ’80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary. Inside Steve’s Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobs—not his heart or his famous temper, but his mind. So what’s really inside Steve’s brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it’s a fascinating bundle of contradictions.

Jobs is an elitist who thinks most people are bozos—but he makes gadgets so easy to use, a bozo can master them. He’s a mercurial obsessive with a filthy temper—but he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter. He’s a Buddhist and anti-materialist—but he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising.

In short, Jobs has embraced the traits that some consider flaws—narcissism, perfectionism, the desire for total control—to lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire. In Inside Steve’s Brain, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world’s most powerful brands.

The result is this unique book about Steve Jobs that is part biography and part leadership guide, and impossible to put down. It gives you a peek inside Steve’s brain, and might even teach you something about how to build your own culture of innovation.

About the Author
Leander Kahney is news editor for Wired.com and primary author of its popular Cult of Mac blog. He is also the author of two acclaimed books, The Cult of Mac and The Cult of iPod. As a reporter and editor, Kahney has covered Apple for more than a dozen years.

Talent

by Edward E. Lawler

(Jossey-Bass Inc Pub, 288 Pages)

The source of competitive advantage has shifted in many organizations from reliability to innovation and flexibility. But what does it take for an organization that innovates to then manage effectively? In this follow-up to Built to Change, Ed Lawler argues that it is a combination of the right structure and the right people. First, organizations must decide what structure they are: are you a high-involvement organization that has products and services that require a high level of coordination and cooperation among employees? Or do you have a more global competitor structure in which you are constantly bringing in new talent and technological expertise? Are you a mixture of both? Lawler outlines the unique human capital strategy for each approach, shows what it looks like in action, and provides the foundation and tools for creating competitive and innovative organizations.

Groundswell

by Charlene Li, Josh Bernoff

(Harvard Business School Press, 224 Pages)

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it's unstoppable, it affects every industry -- and it's utterly foreign to the powerful companies running things now.

When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

Using tools and data straight from Forrester, you'll learn how to:

Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company's public image.

Author Bios:
Charlene Li is a vice president and principal analyst at Forrester Research. She is one of the driving forces behind Forrester's Social Computing and Web 2.0 research. Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. He created the Technographics segmentation, a classification of consumers according to how they approach technology.

Houseonomics

by Gary Smith, Margaret H. Smith

(Financial Times Management, 200 Pages)

Marketing Metaphoria

by Gerald Zaltman, Lindsay H. Zaltman

(Harvard Business School Pr, 256 Pages)

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success.

Marketing Metaphoria reveals the powerful unconscious viewing lenses--called "deep metaphors"-- that shape what people think, hear, say, and do.

Drawing on thousands of one-on-one interviews in more than thirty countries, Gerald Zaltman and Lindsay Zaltman describe how some of the world's most successful companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve a wide variety of marketing problems. Marketing Metaphoria should convince you that everything consumers think and do is influenced at unconscious levels--and it will give you access to those deeper levels of thinking.

Powerlines

by Steve Cone

(Bloomberg Press, 288 Pages)

Product Description

Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time.

Steve Cone, author of 'Steal These Ideas!,' reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistable and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign.

Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverant, intelligent, and insightful primer on a singularly important aspect of brand building.

Executive Stamina

by Marty Seldman, Joshua Seldman

(John Wiley & Sons Inc, 240 Pages)

Experienced executive and fitness coaches introduce a revolutionary system for peak executive performance.

Executive Stamina combines the wisdom and methodology of the very best executive coaching with the cutting-edge training techniques of world-class endurance athletes. This holistic approach uses practical tips and tools to help executives maximize their career potential, maintain their physical health, and stay aligned with their personal values. Readers will better manage their productivity, time, and energy to achieve peak professional performance. Having personally coached more than 1,500 executives, Dr. Seldman reveals all the success factors, derailment factors, and tradeoffs on the fast-paced executive career track, helping today's executives achieve more and live better.

Marty Seldman, PhD (Berkeley, CA) is one of the world's most experienced and successful executive coaches and President of Seldman Executive Development Programs. Joshua Seldman (Berkeley, CA) is a highly respected cycling and fitness coach and a successful endurance athlete

Becoming Your Own China Stock Guru

by J. Trippon

(John Wiley & Sons Inc, 208 Pages)

Wall Street

by Steve Fraser

(Yale Univ Pr, 224 Pages)

Nudge

by Richard Thaler, Cass Sunstein

(Yale Univ Press, 304 Pages)

Book Description
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.