800-CEO-READ New Releases

The Change Cycle

by Lillie R. Brock, Ann Salerno

(Berrett-Koehler Pub, 180 Pages)

However necessary, organizational change is likely to be angst ridden and frustrating to the workforce. The Change Cycle will help readers to more resourcefully cope with change at work by helping them understand and predict their behavior and the behavior of others. Authors Salerno and Brock teach readers about six predictable and sequential stages that accompany any sort of change. This model is firmly grounded in recent discoveries in social psychology and cognitive neuroscience, but is presented in a straightforward, conversational style peppered with humor. Salerno and Brock describe how we think, feel and act during each stage, utilizing stories of common work/life transitions and how organizations have successfully dealt with the challenges accompanying the stages. They offer tools and success strategies needed for individuals at all levels, helping them understand what they ought to expect, from themselves and others, as they move through each stage of The Change Cycle.

Yes!

by Steve Martin, Robert B. Cialdini, Steve J. Martin, Noah J. Goldstein

(Free Press, 272 Pages)

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Buying In

by Rob Walker

(Random House Inc, 256 Pages)

Book Description

An Intrepid Business Journalist's Counterintuitive Look at the Convergence of Marketing and Culture in Contemporary Life.

Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times "Consumed" columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

The Plot to Save the Planet

by Brian Dumaine

(Crown Pub, 304 Pages)

The Necessary Revolution

by Peter M. Senge, Bryan Smith, Sara Schley, Joe Laur

(Currency, 432 Pages)

Sway

by Ori Brafman, Rom Brafman

(Currency, 224 Pages)

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).

Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.

Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

Management Lessons from Mayo Clinic

by Leonard L. Berry, Kent D. Seltman

(McGraw-Hill, 256 Pages)

The first inside look at one of the world's most admired organizations, and the management practices that have made it great.

With annual earnings exceeding $6 billion, the Mayo Clinic isn't just one of the world's most successful health care facilities, but one of its most successful businesses. In Management Lessons from Mayo Clinic, service business guru Leonard L. Berry explains how "Putting the needs of the patient first" is more than just the Clinic's motto, but an operating principle that guides every management decision. More importantly, he shows how to apply that principle to expand your business's customer base and earn fierce, undivided customer loyalty.

Disrupting Class

by Clayton M. Christensen, Michael Horn, Curtis W Johnson

(McGraw-Hill, 288 Pages)

According to recent studies in neuroscience, the way we learn doesn't always match up with the way we are taught. If we hope to stay competitive-academically, economically, and technologically-we need to rethink our understanding of intelligence, reevaluate our educational system, and reinvigorate our commitment to learning. In other words, we need “disruptive innovation.”

Now, in his long-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson take one of the most important issues of our time-education-and apply Christensen's now-famous theories of “disruptive” change using a wide range of real-life examples. Whether you're a school administrator, government official, business leader, parent, teacher, or entrepreneur, you'll discover surprising new ideas, outside-the-box strategies, and straight-A success stories.

Filled with fascinating case studies, scientific findings, and unprecedented insights on how innovation must be managed, Disrupting Class will open your eyes to new possibilities, unlock hidden potential, and get you to think differently. Professor Christensen and his coauthors provide a bold new lesson in innovation that will help you make the grade for years to come.

How You Do ... What You Do

by Bob Livingston

(McGraw-Hill, 311 Pages)

Foreword by David Calhoun, Chairman and CEO of the Nielsen Company.

Between the challenges of escalating competition, well-informed clients, and dismal customer service, today's marketplace is becoming more and more crowded. The result is that your clients have more influence and choices than ever before. If you or your organization do not consistently satisfy and surpass their expectations, your clients will take their buying power elsewhere. It's that simple. But by establishing service excellence as your top strategic and cultural priority, you will foster the strong relationships needed to win--and retain--loyal clients.

In this breakthrough book, customer service expert Bob Livingston gives you practical tools for transforming your approach to serving clients by strengthening “how you do what you do.” Whether you're a business leader, a client service executive, a sales manager, or an individual, you can differentiate yourself from competition by adopting Livingston's simple yet proven roadmap for achieving Service Excellence.

In How You Do . . . What You Do, Livingston imparts a clear, step-by-step blueprint for transforming your culture, attitudes, and behaviors by illustrating how to:

-Develop and live your Purpose and Values

-Understand your clients' soft needs, and create plans to satisfy them

-Seek continuous improvement by stimulating creativity and innovation

-Keep your service-oriented culture growing

-Create a passion for Service Excellence

Livingston draws upon a lifetime of experience in which he has achieved measurable success helping many companies shape their service cultures--most notably CROSSMARK, an international consumer products sales and marketing agency, whose remarkable transformation stands out as one of the strongest proof statements for this methodology. Throughout, Livingston benchmarks other great companies renowned for their service excellence, including Accenture, Henry & Horne, ECRM, The Nielsen Company, TBWA\Worldwide, Four Seasons, and many others.

Properly executed, this compelling and inspirational approach to service virtually guarantees the client loyalty that will set you apart from competition, and distinguish you by How You Do . . . What You Do.

Globality

by Harold L. Sirkin, Jim Hemerling, Arindam Bhattacharya

(Business Plus, 304 Pages)

Globalization is about Americans outsourcing product development and services to other countries. Globality is the next step, where rapidly developing economies from around the world are now competing with us head to head. The authors present a strong case that the economic climate in which we have lived is going to change in unprecedented ways.

Over the past five years, Hal Sirkin, Jim Hemerling and Arindam Bhattacharya of the prestigious Boston Consulting Group have completed an exhaustive study of more than 3,000 companies operating in the new emerging market economies of China, India, Brazil, Mexico, Russia and Eastern Europe. Sirkin, Hemerling and Bhattacharya believe that these companies that seem obscure today will be the GMs, Monsantos, Apples, Proctor and Gambles and Toyotas of the future.
Sooner than we think, we will either end up working for these foreign-based companies or, even worse, have to compete with them. Globality will describe how these new companies have come to power, and how, in the West, we will have to step up our game if we are to compete with these new, lean, hungry businesses.

iMoney

by Tom Lydon

(Financial Times Management, 300 Pages)

Smart investors have made ETFs today's hottest investment and the industry has responded by introducing some 700 new ETFs covering every conceivable investment option. Yesterday's ETF advice is simply no longer applicable: you need entirely new guidance that reflects the ETF marketplace's radically new realities. This book delivers that guidance, fully customized to your specific goals and objectives as an individual investor. The authors are singularly qualified to write this book. Tom Lydon's ETFtrends.com is the world's leading Web site on ETF investing for individuals; John Wasik writes regularly on ETFs as a leading personal finance columnist for Bloomberg News and bloomberg.com. In this book, they explain exactly how ETFs fit into today's complex universe of investments, and present specific roadmaps, strategies and model portfolios strategies for a wide range of investors, from young college graduates through retirees. You'll learn how to build and monitor an ETF portfolio; choose among the fast-growing array of ETFs; and profit from changing global market trends. Along the way, the authors cover virtually every type of ETF, including domestic and foreign stock ETFs; sector, commodity, and currency ETFs; fixed income ETFs, long/short ETFs, and even "actively managed" ETFs. They preview emerging ETF industry trends, and objectively address the key criticisms that have been leveled at ETFs recently, information you'll find in no other ETF book.

The Getting of Money

by Felix Dennis

(Portfolio, 288 Pages)

The College Solution

by Lynn O'shaunghnessy

(Financial Times Management, 250 Pages)

Profiting from Credit Cards

by Curtis Arnold

(Financial Times Management, 250 Pages)

Turning Learning Right Side Up

by Russell Ackoff and Daniel Greenberg

(Wharton School Publishing, 224 Pages)

In the age of the Internet, we educate people much as we did during the Industrial Revolution. We educate them for a world that no longer exists, instilling values antithetical to those of a free, 21st century democracy. Worst of all, too many schools extinguish the very creativity and joy they ought to nourish.

In Turning Learning Right Side Up, legendary systems scientist Dr. Russell Ackoff and “in-the-trenches” education innovator Daniel Greenberg offer a radically new path forward. In the year’s most provocative conversation, they take on the very deepest questions about education: What should be its true purpose? Do classrooms make sense anymore? What should individuals contribute to their own education? Are yesterday’s distinctions between subjects–and between the arts and sciences–still meaningful? What would the ideal lifelong education look like–at K-12, in universities, in the workplace, and beyond?

Ackoff and Greenberg each have experience making radical change work–successfully. Here, they combine deep idealism with a relentless focus on the real world–and arrive at solutions that are profoundly sensible and powerfully compelling.

• Why today’s educational system fails–and why superficial reforms won’t help
  The questions politicians won’t ask–and the answers they don’t want to hear




• How do people learn–and why do they choose to learn?
  Building schools that reflect what we know about learning
• What values do we want students to learn in a 21st century democracy?
  ...and why aren’t they being learned?
• How can tomorrow’s transformed schools be operated and funded?

A plan that cuts through political gridlock and can actually work.

Ethics {for the real world}

by Ron Howard, Clint Korver

(Harvard Business School Press, 240 Pages)

We often make small ethical compromises for "good" reasons: We lie to a customer because our boss asked us to. We exaggerate our accomplishments on our résumé to get an interview. Temptation blindsides us. And we make snap decisions we regret.

Minor ethical lapses can seem harmless, but they instill in us a hard-to-break habit of distorted thinking. Rationalizations drown out our inner voice, and we make up the rules as we go. We lose control of our decisions, fall victim to the temptations and pressures of our situations, taint our characters, and sour business and personal relationships.

In Ethics for the Real World, Ronald Howard and Clinton Korver explain how to master the art of ethical decision making by:

-Identifying potential compromises in your own life.

-Applying distinctions to clarify your ethical thinking.

-Committing in advance to ethical principles.

-Generating creative alternatives to resolve dilemmas.

Packed with real-life examples, this book gives you practical advice to respond skillfully to life's inevitable ethical challenges. Not only can you make right decisions, you can acquire new habits that will realize the best in yourself and transform your relationships.

Order of Proof

by Paul Goldstein

(Doubleday, 288 Pages)

Tuned In

by David Meerman Scott, Craig Stull, Phil Myers

(John Wiley & Sons Inc, 240 Pages)

A proven framework for creating products and services that resonate.

Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating breakthrough experiences, articulating powerful ideas, and establishing sustainable connections.

Tuned In shows readers how to stop guessing what consumers need and stop wasting time and money building, marketing, and selling solutions that the market doesn't value. This insightful book shows readers how to connect with their market in order to create products and services that truly resonate with people.

Innovator's Guide to Growth

by Mark Johnson, Scott D. Anthony, Joseph V. Sinfield, Elizabeth J. Altman

(Harvard Business School Press, 320 Pages)

More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.

In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.

With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:

· Follow a market-proven process -- so your company can reliably create blockbuster businesses

· Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed

· Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action

Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.

Author Bio:

Scott D. Anthony is president of Innosight, a consultancy cofounded by Clayton Christensen that helps organizations build innovation expertise. Mark W. Johnson is chairman and cofounder of Innosight. Joseph V. Sinfield is a partner at Innosight. Elizabeth J. Altman is vice president of strategy and business development in Motorola's Mobile Devices business.

The Smartest 401k Book You'll Ever Read

by Daniel R. Solin

(Perigee, 192 Pages)

Service Scorecard

by Praveen Gupta, Rajesh Tyagi

(FT Press, 300 Pages)

In the U.S., service related activities have become dominant aspects of the economy and currently account for well over 50% of our GNP. The authors' framework eliminates outdated, low-value techniques originally created for manufacturing firms, replacing them with advanced techniques that fully leverage your investments in technology. Tyagi and Gupta begin by explaining why conventional balanced scorecard approaches don't work well for service organizations, discussing issues ranging from the inherent variability of customers, servers, and processes, the crucial importance of engagement, and the unique challenges of service innovation. Next, they introduce a Service Scorecard framework that encompasses the seven key elements of service organization success: Growth, Leadership, Acceleration, Collaboration, Innovation, Execution, and Retention. You'll learn how to set clear performance targets at the function and business level; benchmark performance against best practices; identify improvement opportunities; and capture performance data that offers a leading indicator for financials. Their proven approach is designed for easy understanding and implementation without the need for expensive consultants. Simply put, it offers today's most direct path to measuring performance and optimizing business value in any service organization.

The New Gold Standard

by Rhodes, Joseph Michelli Ph.D.

(McGraw-Hill, 224 Pages)

The Ritz-Carlton Hotel Company. The name says it all. When it comes to quality, style, and unsurpassed service, this international company has set the gold standard for delivering the highest level of customer experience-which companies in all industries strive to meet. Now, for the first time, this world-class luxury hotel group has given bestselling author Joseph Michelli unprecedented access to their executives, staff, and award-winning Leadership Center training facilities. You'll discover the five key principles behind The Ritz-Carlton Hotel Company's unparalleled success and customer service innovations for which they are famous. For executives and managers at all levels, this book is pure gold.

When Markets Collide

by Curvebreakers, Mohamed El-erian

(McGraw-Hill, 304 Pages)

Getting Organized at Work

by Kenneth Zeigler

(McGraw-Hill, 128 Pages)

If you can account for one-hundred percent of time spent in the workplace, you're more organized than most people; if not, you need to rethink your day. Getting Organized at Work provides 24 proven tips, tools, and strategies that will help you analyze your use of time, root out inefficiencies, and change bad habits. Address the practical, realistic challenges inside and you'll soon see measurable differences in your productivity. This constructive, high-speed guide offers all the information you'll need to:

-Organize and prioritize the elements of your day

-Develop and use a master list to keep your mind clear and the work flowing

-Set realistic goals by anticipating unplanned, time-wasting obstacles

Plan, schedule, and conduct meetings so you don't waste your-and everyone else's-precious time

-Convert your telephone and email inboxes from time-wasters into time-savers

These simple tips will help you eliminate confusion and work more efficently. Before you know it, you’ll be getting more done in less time, and ending each day more satisfied than you thought possible.

Getting Organized at Work is the first step to creating a career-boosting time-management system, the benefits of which you’ll enjoy for years to come.

How to Be a Great Coach

by Marshall J. Cook

(McGraw-Hill, 128 Pages)