800-CEO-READ New Releases

Unstuck

by Keith Yamashita, Sandra Spataro

(Penguin USA, 208 Pages)

Everyone gets stuck sooner or later. The big question is how do you get unstuck?

People and organizations get stuck because the most ambitious and rewarding work brings with it the most challenges.

Unstuck is a smart, fearless, totally practical guide to turn to for inspiration and immediate solutions. It’s meant to be acted on, not just read. And it’s based on the proven practices the authors have discovered while working with IBM, Sony, Hewlett-Packard, Nike, Gap Inc., and many other major companies.

Whether you need to step back to move forward, motivate a struggling team, change your goals, or create a clearer vision, Unstuck helps you diagnose your situation, identify the most important challenges, and implement the right tools and techniques to get things moving again. Now with updated case studies, this is the perfect book to get you and your team unstuck.

The Winner's Attitude

by Jeff Gee, Val Gee

(McGraw-Hill, 214 Pages)

Have you ever wondered how much more you could achieve if you could maximize your brain power? In The Winner's Attitude, motivational gurus Jeff and Val Gee introduce you to Switch, a personal performance technology that's nothing short of an upgrade for the human mind.

Never again will you be overwhelmed by angry customers, bad managers, and stresses that undermine your confidence. Instead of reacting with anger or fear, you'll greet challenges with the calm focus of a born winner. Using the powerful Switch methods and tools in this book, you'll:

• Channel stress and make it work for you
• Spontaneously tailor a winning approach to every person or situation
• Connect with managers, co-workers, and customers like never before
• Take the leap from adequate to outstanding in everything you do

Thank You for Arguing

by Jay Heinrichs

(Random House Inc, 288 Pages)

Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to actionÑas well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:

The Eddie Haskell Ploy
Eminem’s Rules of Decorum
The Belushi Paradigm
Stalin’s Timing Secret
The Yoda Technique

Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular online language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

Voice Of Authority

by Dianna Booher

(McGraw-Hill, 208 Pages)

One of the world's leading communication experts helps readers find their leadership voice

Dianna Booher has helped thousands of people to develop communication skills. Now she distills years of experience and research into 10 key strategies that will help you elevate your communication to the next level. By examining specific styles that work and don't work, you'll learn how to speak like a leader in every situation. Ten rules including “be clear, be consistent, be thorough, and demonstrate confidence”-give you the language to communicate at your best with colleagues, bosses, and clients.

The Art of Woo

by G. Richard Shell, Mario Moussa

(Penguin USA, 304 Pages)

Your projects, programs, and career turn on the difference between “no” and “yes.” Yet selling ideas—especially the kinds of ideas that make organizations work—is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It’s about helping others to see things your way— engaging their minds and imaginations.

Charles Lindbergh needed woo to assemble backers for his famous flight; Nelson Mandela used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.

Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono.

Whether you’re introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skills in every aspect of your life.

About the Author G. Richard Shell is director of the Wharton Executive Negotiation Workshop at the Wharton School, where he is professor of legal studies, business ethics and management. His previous book is the award-winning Bargaining for Advantage. Mario Moussa is a faculty member at the Wharton School and a principal of CFAR Inc., a management consulting firm.

The Art of Woo

by G. Richard Shell, Mario Moussa

(Penguin USA, 304 Pages)

Your projects, programs, and career turn on the difference between “no” and “yes.” Yet selling ideas—especially the kinds of ideas that make organizations work—is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It’s about helping others to see things your way— engaging their minds and imaginations.

Charles Lindbergh needed woo to assemble backers for his famous flight; Nelson Mandela used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.

Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono.

Whether you’re introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skills in every aspect of your life.

About the Author G. Richard Shell is director of the Wharton Executive Negotiation Workshop at the Wharton School, where he is professor of legal studies, business ethics and management. His previous book is the award-winning Bargaining for Advantage. Mario Moussa is a faculty member at the Wharton School and a principal of CFAR Inc., a management consulting firm.

Media Rules!

by Dan Solomon, Brian Reich

(John Wiley & Sons Inc, 230 Pages)

Book Description
A revolutionary approach to building business success through modern media.

When it comes to communicating with their target audience, businesses have more than enough tools to get the job done-blogs, podcasts, social networks, search advertising, and much more. Yet the rapid rate of innovation is increasing the fragmentation of audiences, leaving fewer opportunities to reach them, and requiring more careful planning. Media Rules! will help business leaders and entrepreneurs obtain the core skills needed to better understand this dynamic world. Written in an engaging and accessible style, this book will provide in-depth insights into the realities of marketing using innovative media technologies and strategies. It will also show readers how to create a new game plan that takes these new media opportunities into consideration, and present real ways to implement the ideas outlined within these pages-by including interviews with business innovators who are using new techniques to successfully overcome a variety of modern business challenges.

Brian Reich (Boston, MA) is Director of New Media for Cone, Inc, a brand strategy and communications agency. Dan Solomon (Alexandria, VA) is CEO of Virilion, a full-service interactive agency.

Community

by Peter Block

(Berrett-Koehler Pub, 216 Pages)

Modern society is plagued by fragmentation. The various sectors of our communities--businesses, schools, social service organizations, churches, government--do not work together. They exist in their own worlds. As do so many individual citizens, who long for connection but end up marginalized, their gifts overlooked, their potential contributions lost. This disconnection and detachment makes it hard if not impossible to envision a common future and work towards it together. We know what healthy communities look like--there are many success stories out there, and they've been described in detail. What Block provides in this inspiring new book is an exploration of the exact way community can emerge from fragmentation: How is community built? How does the transformation occur? What fundamental shifts are involved? He explores a way of thinking about our places that creates an opening for authentic communities to exist and details what each of us can do to make that happen.