800-CEO-READ New Releases

Growing Great Employees

by Erika Andersen

(Portfolio, 288 Pages)

"If life were fair, employees would be perfect. They would do exactly what we asked them to do, exactly when we asked them to do it - except, of course, for the fantastic ideas they would cook up on their own ... Back to reality. Your employees are, like you and me, flawed and hopeful human beings whose success is at least partly dependent on your skill as a manager, human beings who will thrive with skillful and consistent attention and wither without it."

In business today we're told that management development is a thing of the past. Staying limber, preparing to change hats at a moment's notice, and keeping your finger on the pulse of the "new" - that's what we're told is critical.

At this moment when companies and managers aren't focusing on the long haul, Erika Andersen says just the opposite. If you want to compete with the market leaders, grow your business, and succeed in your field, you need support: an all-star staff that epitomizes your company's mission and has the skills to implement it.

How do you achieve this? Grow great employees.

For twenty-five years Erika Andersen has been helping some of the best-managed companies in the world develop their employees. In Growing Great Employees you'll learn how they stay ahead of the competition by investing in their people. You'll discover that:

Whether you're a manager or a senior executive, Growing Great Employees is your guide to creating a dynamic workplace where the efforts you make with your employees today will blossom into success for years to come.

About the Author:

Erika Andersen is the founder of Proteus International, a consulting firm that works with CEOs and top executives of many major corporations, including Molson Coors Brewing, MTV Networks, Union Square Hospitality Group, ESPN, Comcast, Lifetime Television, and Madison Square Garden.

The Mormon Way of Doing Business

by Jeff Benedict

(Warner Books Inc, 256 Pages)

The Founder of JetBlue. The CEO of Dell Computers. The CEO of Deloitte & Touche. The Dean of the Harvard Business School. They all have one thing in common. They are devout Mormons who spend their Sundays exclusively with their families, never work long hours, and always put their spouses and children first. How do they do it? Now, critically acclaimed author and investigative journalist Jeff Benedict (a Mormon himself) examines these highly successful business execs and discovers how their beliefs have influenced them, and enabled them to achieve incredible success. With original interviews and unparalleled access, Benedict shares what truly drives these individuals, and the invaluable life lessons from which anyone can benefit.

Know-how

by Ram Charan

(Random House Inc, 288 Pages)

The new grand theory of leadership by Ram Charan . . . The breakthrough book that links know-how—the skills of people who know what they are doing— with the personal and psychological traits of the successful leader.

How often have you heard someone with a commanding presence deliver a bold vision that turned out to be nothing more than rhetoric and hot air? All too often we mistake the appearance of leadership for the real deal. Without a doubt, intelligence, vision, and the ability to communicate are important. But something big is missing: the know-how of running a business—the capacity to take it in the right direction, do the right things, make the right decisions, deliver results, and leave the people and the business better off than they were before.

For well over four decades, Ram Charan has been learning in the most visceral way the underlying reasons why leaders succeed and fail. As one of the most influential advisers to top management teams of leading companies around the world, he has had a front-row seat to observe the cause and effect of leadership practices and behaviors.

Ram Charan’s insight into the real content of leadership provides you with the eight fundamental skills needed for success in the twenty-first century:

• Positioning (and, when necessary, repositioning) your business by zeroing in on the central idea that meets customer needs and makes money
• Connecting the dots by pinpointing patterns of external change ahead of others
• Shaping the way people work together by leading the social system of your business
• Judging people by getting to the truth of a person
• Molding high-energy, high-powered, high-ego people into a working team of leaders in which they equal more than the sum of their parts
• Knowing the destination where you want to take your business by developing goals that balance what the business can become with what it can realistically achieve
• Setting laser-sharp priorities that become the road map for meeting your goals
• Dealing creatively and positively with societal pressures that go beyond the economic value creation activities of your business

Know-How is the missing link of leadership. By showing how the eight know-hows link to, interact with, and reinforce personal and psychological traits, Ram Charan provides a holistic and innovative portrait of successful leaders of the twenty-first century.

The Three Tensions

by Dominic Dodd, Ken Favaro

(John Wiley & Sons Inc, 256 Pages)

Profitability or growth? Results today or tomorrow? More synergy or better stand-alone performance? Ask managers which they want and most will tell you both. But they will also tell you that more progress on one front usually comes with less progress on the other. It's like squeezing a balloon in one place only to find that it expands elsewhere.

Based on four decades of experience working with some of the world's best-known companies, Dominic Dodd and Ken Favaro explore the three tensions every company faces and how to overcome them. They draw on groundbreaking research into the 20-year performance of more than 1,000 companies and on in-depth discussions with 20 chairmen and CEOs of corporations such as Alcan, Barclays, BP, Cadbury Schweppes, Cardinal Health, Dow Jones, Gillette, Reuters, Roche, Textron, and Xerox.

The authors put forward a radical new way to assess company performance: batting average—a measure of how often competing objectives are achieved at the same time. They show how this matters more than any other single measure of operating performance. And they explain how you can raise your batting average to unlock better performance.

Managers in any type of organization, at any level, will find The Three Tensions an invaluable source of new ideas and practical advice.

The Definitive Drucker

by Elizabeth Haas Edersheim

(McGraw-Hill, 256 Pages)

With commentary from industry icons including Jack Welch, A. G. Lafley, John Bachmann, and Bill Donaldson

For Elizabeth Edersheim, a former senior consultant and partner for McKinsey & Co., a request directly from Peter Drucker to write about his life's work and his latest insights was a dream come true. For 16 months, Edersheim had extraordinary, unprecedented access to Drucker, talking with the father of modern management about business practices, economic changes, and contemporary trends-many of which he had predicted decades ago.

During this period, she also interviewed top executives at P&G, Medtronics, General Electric, and Toyota about Drucker's influence. These individuals in turn gave their expert points of view on his management wisdom. With thorough analysis and intriguing insight, The Definitive Drucker delivers the business biography of Drucker's most influential concepts, demonstrating how they are shaping every major organization and business trend of our time.

• Includes Drucker's perspective on modern business in his own words as told to the author in a series of interviews conducted in the months prior to his death
• Edersheim blends her own analysis with the experiences and thinking of current business leaders underscoring Drucker's vast influence, including A. G. Lafley, Jack Welch, and Michael Hammer
• Delivers the most updated and comprehensive view of Drucker's contribution to the discipline of management over the past 75 years, updated for the modern business approach with new applications of his timeless principles

The Halo Effect

by Phil Rosenzweig

(Free Press, 0 Pages)

Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such books claim to be based on rigorous thinking, but operate mainly at the level of storytelling. They provide comfort and inspiration, but deceive managers about the true nature of business success.

The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude that the strategy was wrong, the leader became arrogant, the people were complacent, and the culture was stagnant. In fact, little may have changed -- company performance creates a Halo that shapes the way we perceive strategy, leadership, people, culture, and more.

Drawing on examples from leading companies including Cisco Systems, IBM, Nokia, and ABB, Rosenzweig shows how the Halo Effect is widespread, undermining the usefulness of business bestsellers from In Search of Excellence to Built to Last and Good to Great.

Rosenzweig identifies nine popular business delusions. Among them:

• The Delusion of Absolute Performance: Company performance is relative to competition, not absolute, which is why following a formula can never guarantee results. Success comes from doing things better than rivals, which means that managers have to take risks.
• The Delusion of Rigorous Research: Many bestselling authors praise themselves for the vast amount of data they have gathered, but forget that if the data aren't valid, it doesn't matter how much was gathered or how sophisticated the research methods appear to be. They trick the reader by substituting sizzle for substance.
• The Delusion of Single Explanations: Many studies show that a particular factor, such as corporate culture or social responsibility or customer focus, leads to improved performance. But since many of these factors are highly correlated, the effect of each one is usually less than suggested.

In what promises to be a landmark book, The Halo Effect replaces mistaken thinking with a sharper understanding of what drives business success and failure. The Halo Effect is a guide for the thinking manager, a way to detect errors in business research and to reach a clearer understanding of what drives business success and failure.

Skeptical, brilliant, iconoclastic, and mercifully free of business jargon, Rosenzweig's book is nevertheless dead serious, making his arguments about important issues in an unsparing and direct way that will appeal to a broad business audience. For managers who want to separate fact from fiction in the world of business, The Halo Effect is essential reading -- witty, often funny, and sharply argued, it's an antidote to so much of the conventional thinking that clutters business bookshelves.

Strengths Finder 2.0

by Tom Rath

(Pub Group West, 192 Pages)

Do you have the opportunity to do what you do best every day?

Chances are, you don't? All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.

To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in the 2001 management book Now, Discover Your Strengths. The book spent more than five years on the bestseller lists and ignited a global conversation, while StrengthFinder helped millions to discover their Top 5 talents.

In StrengthsFinder 2.0, Gallup unveils the new improved version of its popular assessment, language of 34 themes, and much more. While you can read this book in one sitting, you'll use it as a reference for decades.

Loaded with hundreds of strategies for applying your stengths, this new book and accompanying website will change the way you look at yourself--and the world around you--forever.

The Unwritten Laws of Business

by J.W King, Alan Sklar, James G. Skakoon

(Bantam Dell Pub Group, 112 Pages)

Every once in awhile, there is a book with a message so timeless, so universal, that it transcends generations. The Unwritten Laws of Business is such a book. Originally published over 60 years ago as The Unwritten Laws of Engineering, it has sold over 100,000 copies, despite the fact that it has never been available before to general readers. Fully revised for business readers today, here are but a few of the gems you’ll find in this little-known business classic:

If you take care of your present job well, the future will take care of itself.
The individual who says nothing is usually credited with having nothing to say.
Whenever you are performing someone else’s function, you are probably neglecting your own.
Martyrdom only rarely makes heroes, and in the business world, such heroes and martyrs often find themselves unemployed.

Refreshingly free of the latest business fads and jargon, this is a book that is wise and insightful, capturing and distilling the timeless truths and principles that underlie management and business the world over.

Seduced by Success

by Robert J. Herbold

(McGraw-Hill, 288 Pages)

The former COO of Microsoft reveals the secrets to staying great

Success can be a serious business vulnerability! General Motors, IBM, Kodak, Rubbermaid-these are just a few examples of top companies that became complacent and bloated. To sustain their success, they should have been uncovering fresh approaches, improving their products and services, and staying lean and agile.

In Seduced by Success, Robert Herbold shows you and your company how to become successful and stay that way by avoiding the nine biggest success traps. The book features multiple examples of successful companies that succumbed to problems as well as examples of companies that overcame them. This provocative, thought-leading guide explains why “defending yesterday� is a prescription for failure. You'll learn how and why both you and your organization must constantly experiment with new ideas, processes, and business models to remain relevant.

Watch This, Listen Up, Click Here

by David Verklin, Bernice Kanner

(Wiley, 240 Pages)

Book Description

A media and advertising CEO explains how his world shapes ours

The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day.

David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column.

Accelerate

by Dan Coughlin

(Kaplan Publishing, 304 Pages)

In Accelerate, Coughlin shares the secrets he's learned from a wide array of Fortune 500 corporate executives and top private companies in over 20 different industries, including AT&T, Boeing, Citigroup, Coca-Cola, Eli Lilly & Sons, Marriott, McDonald's, the St. Louis Cardinals, and Toyota, to help accelerate your career, your team and your organization to impact the ultimate shareholder - the consumer.

Accelerate is not filled with business theories and complicated concepts-it is filled with practical suggestions from real-world business situations. Packed with case studies and Acceleration Tips, Accelerate is a must-read for those managers who want to take their organization to the next level or simply want to breathe new life into their own career.

New Ideas from Dead Ceos

by Todd G. Buchholz

(Harpercollins, 304 Pages)

New Ideas from Dead CEOs uncovers the secrets of success of great CEOs by giving readers an intimate look at their professional and personal lives. Why did Ray Kroc's plan for McDonald's thrive when many burger joints failed? And how, decades later, did Krispy Kreme fail to heed Kroc's hard-won lessons? How did Walt Disney's most dismal day as a young cartoonist radically change his career? When Estée Lauder was a child in Queens, New York, the average American spent $8 a year on toiletries. Why did she spot an opportunity in selling high-priced cosmetics, and why did she pound on Saks's doors? How did Thomas Watson Jr. decide to roll the dice and put all of IBM's chips on computing, when his father thought it could be a losing idea? We learn about these CEOs' greatest challenges and failures, and how they successfully rode the waves of demographic and technological change.

New Ideas from Dead CEOs not only gives us fascinating insights into these CEOs' lives, but also shows how we can apply their ideas to the present-day triumphs and struggles of Sony, Dell, Costco, Carnival Cruises, Time Warner, and numerous other companies trying to figure out how to stay on top or climb back up.

The featured CEOs in this book were not candidates for sainthood. Many of them knew "god" only as a prefix to "dammit." But they were devoted to their businesses, not just to their egos and their personal bank accounts and yachts. Extraordinarily fresh and deeply thoughtful, Todd G. Buchholz's New Ideas from Dead CEOs is a truly enjoyable and fun—yet serious and realistic—look at what we still have to learn and absorb from these decomposing CEOs.

Unlock Behavior, Unleash Profits:

by Leslie Wilk Braksick

(McGraw-Hill, 320 Pages)

It's not enough to have brilliant strategies, efficient processes, and agile people. It's what these people do and don't do that builds success or failure. Backed by 50 years of scientific research, Fortune 500 thought leader Leslie Braksick has revised and updated her landmark book, which provides powerful tools to help you, whether you're an executive, entrepreneur, or manager in any field to unlock behavior and unprecedented profits.

About the Author

Leslie Wilk Braksick, Ph.D. is cofounder, president, and CEO of The Continuous Learning Group, Inc. (CLG), a leader in strategy execution and performance improvement consulting. CLG has a large roster of Fortune 500 clients

The Engine of America

by Hector Barreto

(Wiley, 240 Pages)

Small business is the engine that drives America’s new economy. In The Engine of America, former administrator of the Small Business Administration (SBA), Hector Barreto and veteran journalist Bob Wagman reveal the winning business strategies of CEOs from 50 companies. For all those starting or growing their own small business, the wisdom, experience, and counsel of these successful leaders provides inspirational and thoughtful advice on making it as an entrepreneur.

In this book, Barreto shares details of business success, and the insights he gained while administering the nation’s largest small business loan, training, and counseling organization. Some of those sharing their stories in The Engine of America have grown their businesses from the most humble of beginnings into corporate giants whose brands are household names and whose operations are integral parts of the national economy. Others may not be instantly recognizable, but what they have in common is success.

Hector Barreto believes if you can teach a small business owner something he or she doesn’t know, but which is critical to the growth of their small business or which allows them to avoid a critical mistake, you have helped put them on the road to success. That’s what The Engine of America will do.

Hector V. Barreto (Los Angeles, CA) is the former five-year administrator of the U.S. Small Business Administration where he directed a $60 billion support system for American entrepreneurs. He has lived and worked in all regions of the country, and is currently the Chairman of the Latino Coalition and a frequent speaker on small business topics.

Robert Wagman (Washington, DC) is the former Capitol bureau chief for Scripps Howard’s Newspaper Enterprise Association. He is also a former field producer for 60 Minutes, editor of the World Almanac on Politics, and author of many business and political nonfiction books.

4th Secret of the One Minute Manager

by Ken Blanchard, Margret McBride

(Harpercollins, 128 Pages)

The Game-changer

by Ram Charan, A. G. Lafley

(Random House Inc, 320 Pages)

Book Description
How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job.

Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.

Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:

1. Make consumers and customers the boss, not the CEO or the management team
2. Innovate to grow a mature business
3. Develop higher growth, higher margin businesses
4. Create new customers and new markets
5. Revitalize a business model
6. Reach outside your own business and tap into the abundant brainpower and creativity of the world
7. Integrate innovation into the mainstream of your managerial decision making
8. Manage risk
9. Become a leader of innovation

We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win—arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.

This is a game-changing book that helps you redefine your leadership and improve your management game.

Talent

by Edward E. Lawler

(Jossey-Bass Inc Pub, 288 Pages)

The source of competitive advantage has shifted in many organizations from reliability to innovation and flexibility. But what does it take for an organization that innovates to then manage effectively? In this follow-up to Built to Change, Ed Lawler argues that it is a combination of the right structure and the right people. First, organizations must decide what structure they are: are you a high-involvement organization that has products and services that require a high level of coordination and cooperation among employees? Or do you have a more global competitor structure in which you are constantly bringing in new talent and technological expertise? Are you a mixture of both? Lawler outlines the unique human capital strategy for each approach, shows what it looks like in action, and provides the foundation and tools for creating competitive and innovative organizations.

Groundswell

by Charlene Li, Josh Bernoff

(Harvard Business School Press, 224 Pages)

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it's unstoppable, it affects every industry -- and it's utterly foreign to the powerful companies running things now.

When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

Using tools and data straight from Forrester, you'll learn how to:

Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company's public image.

Author Bios:
Charlene Li is a vice president and principal analyst at Forrester Research. She is one of the driving forces behind Forrester's Social Computing and Web 2.0 research. Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. He created the Technographics segmentation, a classification of consumers according to how they approach technology.

Executive Stamina

by Marty Seldman, Joshua Seldman

(John Wiley & Sons Inc, 240 Pages)

Experienced executive and fitness coaches introduce a revolutionary system for peak executive performance.

Executive Stamina combines the wisdom and methodology of the very best executive coaching with the cutting-edge training techniques of world-class endurance athletes. This holistic approach uses practical tips and tools to help executives maximize their career potential, maintain their physical health, and stay aligned with their personal values. Readers will better manage their productivity, time, and energy to achieve peak professional performance. Having personally coached more than 1,500 executives, Dr. Seldman reveals all the success factors, derailment factors, and tradeoffs on the fast-paced executive career track, helping today's executives achieve more and live better.

Marty Seldman, PhD (Berkeley, CA) is one of the world's most experienced and successful executive coaches and President of Seldman Executive Development Programs. Joshua Seldman (Berkeley, CA) is a highly respected cycling and fitness coach and a successful endurance athlete

Management Lessons from Mayo Clinic

by Leonard L. Berry, Kent D. Seltman

(McGraw-Hill, 256 Pages)

The first inside look at one of the world's most admired organizations, and the management practices that have made it great.

With annual earnings exceeding $6 billion, the Mayo Clinic isn't just one of the world's most successful health care facilities, but one of its most successful businesses. In Management Lessons from Mayo Clinic, service business guru Leonard L. Berry explains how "Putting the needs of the patient first" is more than just the Clinic's motto, but an operating principle that guides every management decision. More importantly, he shows how to apply that principle to expand your business's customer base and earn fierce, undivided customer loyalty.

Getting Organized at Work

by Kenneth Zeigler

(McGraw-Hill, 128 Pages)

If you can account for one-hundred percent of time spent in the workplace, you're more organized than most people; if not, you need to rethink your day. Getting Organized at Work provides 24 proven tips, tools, and strategies that will help you analyze your use of time, root out inefficiencies, and change bad habits. Address the practical, realistic challenges inside and you'll soon see measurable differences in your productivity. This constructive, high-speed guide offers all the information you'll need to:

-Organize and prioritize the elements of your day

-Develop and use a master list to keep your mind clear and the work flowing

-Set realistic goals by anticipating unplanned, time-wasting obstacles

Plan, schedule, and conduct meetings so you don't waste your-and everyone else's-precious time

-Convert your telephone and email inboxes from time-wasters into time-savers

These simple tips will help you eliminate confusion and work more efficently. Before you know it, you’ll be getting more done in less time, and ending each day more satisfied than you thought possible.

Getting Organized at Work is the first step to creating a career-boosting time-management system, the benefits of which you’ll enjoy for years to come.

How to Be a Great Coach

by Marshall J. Cook

(McGraw-Hill, 128 Pages)

Equipped to Lead

by Dan J. Sanders, Galen Walters

(McGraw-Hill, 224 Pages)

Product Description

Unless you manage a hook-and-ladder company, your workday shouldn't be spent putting out fires. Yet leaders often spend most of their time running from crisis to crisis.

In his groundbreaking New York Times bestseller Built to Serve, United Supermarkets CEO Dan Sanders showed how putting profi ts before people encourages organizational chaos, saps motivation, stifles innovation, and undercuts competitiveness. He also unveiled a revolutionary peoplecentered business model championed by United and challenged other business leaders to put the human factor first.

In this follow-up to that inspirational bestseller, Dan and coauthor Galen Walters provide the tools needed to put the people-first model to work in your company. You’ll master the 4Ps critical to long-term success: People, Process, Partners, and Performance. And you will create an organization that puts front-line people before bottom-line profits, allowing you and your organization to profit more than you ever thought possible.

How the Wise Decide

by Aaron Sandoski, Bryn Zeckhauser

(Crown , 224 Pages)

ABOUT THIS BOOK
Discover the formula used by twenty-one of the world’s most extraordinary leaders to make consistent and smart decisions.

How do the wise decide and lead businesses and organizations to great success is the question Bryn Zeckhauser and Aaron Sandoski posed to themselves after landing their first jobs as managers. Despite the best training the world could offer—Harvard MBAs and stints at McKinsey & Company, the elite powerhouse consulting firm—they felt unprepared when faced with the pressure to make critical decisions. So they set out on a three-year quest to discover how people with remarkable success and experience in both corporate and public life—“the wise”—went about making crucial, often make-or-break decisions.

* How did William George, when CEO of Medtronic, get the real story about why a critical tool used by cardiologists was failing and use that information to fix a systemic problem within the company?

* When inventor Dean Kamen has to make a decision about investing in a new technology, why does he find it useful to “fill a room with barbarians” to get the best thinking from his team?

* How did Shelly Lazarus assess the risks of making a nontraditional career move, a decision that eventually led her to being appointed CEO?

* How did Stephen Schwarzman and Peter Peterson, the founders of The Blackstone Group, turn $400,000 of their own money into one of the world’s preeminent alternative asset managers with $100 billion under management?

These and the other accounts of the direct conversations Zeckhauser and Sandoski had with twenty-one major leaders show that between wise decisions and poor ones lie vast fortunes and extraordinary contrasts in success. How the Wise Decide distills their wisdom, and it reveals how you can use this wisdom to be on the winning side of the ledger.

ABOUT THE AUTHOR

BRYN ZECKHAUSER is a senior fellow at Harvard University’s Mossavar-Rahmani Center for Business and Government and a principal at Equity Resource Investments, a real-estate investment firm with funds in the United States and Asia. She developed her interest in strategic decision making working with portfolio companies at Kleiner Perkins Caufield & Byers and with her Fortune 500 clients at McKinsey and Company.

AARON SANDOSKI is managing director of Norwich Ventures, a medical device venture capital firm. He began his professional career with the consulting firm McKinsey & Company and has also been a teaching fellow at Harvard University, where he won the Allyn Young Teaching Prize.