800-CEO-READ New Releases

Accelerants

by Michael A. Boylan

(Portfolio, 240 Pages)

"Many sales processes don't work anymore--period. But companies don't know exactly what's not working, or why, or what needs fixing. What's worse, many companies are in denial that their processes are broken and will not support what they need to do going forward."

Today it's tougher than ever for sales, marketing, and business development organizations to keep improving their revenue and profits. Potential clients want to see salespeople less and less, real decision makers hide behind skilled gatekeepers, and even when you actually reach them, they have impossibly short attention spans. Sales and closing cycles get longer, margins get thinner, and customers keep raising the bar – demanding more value, cheaper prices, and better service.

Michael Boylan's Accelerants offers a powerful solution to these impediments to growth. Giving business leaders the tools to diagnose what is hindering revenue growth, Boylan first identifies twelve constraints that apply consistent downward pressure on companies, making them less efficient, effective, and profitable. He then prescribes the Accelerant Principles—twelve field-proven tools Boylan has perfected over twenty years that can help any organization overcome, minimize, or dissolve the constraints to business growth.

Together, the Accelerant principles offer a cohesive framework that can help any business:

With ideas that are relevant, timely, and applicable, Accelerants provides a program that will foster empowerment, cohesion, and clarity of purpose within any sales, marketing, or business development organization.

The Three Tensions

by Dominic Dodd, Ken Favaro

(John Wiley & Sons Inc, 256 Pages)

Profitability or growth? Results today or tomorrow? More synergy or better stand-alone performance? Ask managers which they want and most will tell you both. But they will also tell you that more progress on one front usually comes with less progress on the other. It's like squeezing a balloon in one place only to find that it expands elsewhere.

Based on four decades of experience working with some of the world's best-known companies, Dominic Dodd and Ken Favaro explore the three tensions every company faces and how to overcome them. They draw on groundbreaking research into the 20-year performance of more than 1,000 companies and on in-depth discussions with 20 chairmen and CEOs of corporations such as Alcan, Barclays, BP, Cadbury Schweppes, Cardinal Health, Dow Jones, Gillette, Reuters, Roche, Textron, and Xerox.

The authors put forward a radical new way to assess company performance: batting average—a measure of how often competing objectives are achieved at the same time. They show how this matters more than any other single measure of operating performance. And they explain how you can raise your batting average to unlock better performance.

Managers in any type of organization, at any level, will find The Three Tensions an invaluable source of new ideas and practical advice.

The Strategy Paradox

by Michael E. Raynor

(Currency, 320 Pages)

A compelling vision. Bold leadership. Decisive action. Unfortunately, these prerequisites of success are almost always the ingredients of failure, too. In fact, most managers seeking to maximize their chances for glory are often unwittingly setting themselves up for ruin. The sad truth is that most companies have left their futures almost entirely to chance, and don’t even realize it. The reason? Managers feel they must make choices with far-reaching consequences today, but must base those choices on assumptions about a future they cannot predict. It is this collision between commitment and uncertainty that creates Thge Strategy Paradox.

This paradox sets up a ubiquitous but little-understood tradeoff. Because managers feel they must base their strategies on assumptions about an unknown future, the more ambitious of them hope their guesses will be right – or that they can somehow adapt to the turbulence that will arise. In fact, only a small number of lucky daredevils prosper, while many more unfortunate, but no less capable managers find themselves at the helms of sinking ships. Realizing this, even if only intuitively, most managers shy away from the bold commitments that success seems to demand, choosing instead timid, unremarkable strategies, sacrificing any chance at greatness for a better chance at mere survival.

Michael E. Raynor, coauthor of the bestselling The Innovator's Solution, explains how leaders can break this tradeoff and achieve results historically reserved for the fortunate few even as they reduce the risks they must accept in the pursuit of success. In the cutthroat world of competitive strategy, this is as close as you can come to getting something for nothing.

Drawing on leading-edge scholarship and extensive original research, Raynor’s revolutionary principle of Requisite Uncertainty yields a clutch of critical, counter-intuitive findings. Among them:

With detailed case studies of success and failure at Sony, Microsoft, Vivendi Universal, Johnson & Johnson, AT&T and other major companies in industries from financial services to energy, Raynor presents a concrete framework for strategic action that allows companies to seize today’s opportunities while simultaneously preparing for tomorrow’s promise.

Private Label Strategy

by Nirmalya Kumar, Jan-benedict E. m. Steenkamp

(Harvard Business School Press, 336 Pages)

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart.

The growth in private labels has huge implications for managers on both sides. Yet, brand manufacturers still cling to their outdated assumptions about private labels.

In Private Labels: Competing With and Against Store Brands, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describe the new strategies for private labels that retailers are using, and challenge brand manufacturers to develop an effective response. Most important, they lay out actionable strategies for competing against—or collaborating with—private label purveyors.

Packed with detailed international case studies, valuable visuals, and hands-on tools, Private Labels enables managers to navigate profitably in this radically altered landscape.

Competing on Analytics

by Thomas H. Davenport, Jeanne G. Harris

(Harvard Business School Press, 240 Pages)

You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool.

In Competing on Analytics: The New Science of Winning , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling.

Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples�from organizations as diverse as Amazon, Barclay�s, Capital One, Harrah�s, Procter & Gamble, Wachovia, and the Boston Red Sox�illuminate how to leverage the power of analytics.

The Last Link

by Gregg Crawford

(Greenleaf Book Group Llc, 198 Pages)

In The Last Link, Gregg Crawford, CEO of the multinational performance-improvement firm BayGroup International, exposes the money pit that impotent strategies create. For over twenty-five years, he has worked with major global companies to help them function better. He has found countless companies spending millions of dollars to develop and disseminate a strategy they believe will lead them to corporate growth, strong profits, and secure margins. Companies hope such plans will emphasize their competitive advantages and garner approval from Wall Street, but often they become expensive bookends, never used or looked at beyond the planning process. The Last Link offers hard-hitting practical advice and a watertight implementation process to move the numbers in the right direction by linking strategy with sales.

Your Gut Is Still Not Smarter Than Your Head

by Kevin Clancy

(John Wiley & Sons Inc, 304 Pages)

Book Description

How to make marketing scientific, accountable, and effective

Marketing has traditionally been gut-driven, undisciplined, and often unaccountable. Marketing executives rarely had to defend their expenditures and results. But those times are changing. In Your Gut Is Still Not Smarter Than Your Head, marketing consultants Clancy and Krieg explain how to implement disciplined, accountable marketing that achieves results. Similar to Six Sigma in its methodologies, disciplined, accountable marketing will revolutionize the industry as we know it. The authors explain what disciplined marketing looks like in every crucial type of marketing decision, from positioning to distribution, and provide case histories that clearly show how disciplined marketing beats gut-level thinking and planning every time.

Kevin Clancy (Boston, MA) is Chairman and CEO of Copernicus Marketing Consulting, a leading research and consulting organization with an international clientele. He is currently Adjunct Professor of Marketing at Boston University. Peter Krieg (Boston, MA) is Executive Vice President of Copernicus.

The Art of War for Women

by Chin-Ning Chu

(Currency, 208 Pages)

Forget everything you think you know about strength, strategy and success. This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu’s philosophy to win in every aspect of life.

Would you like to transform your weaknesses into strengths? Succeed at work without compromising your ethics? Integrate your style and personal philosophy into every action you take? If so, this book is for you. In The Art of War for Women, bestselling author Chin-Ning Chu brings the eternal wisdom of philosopher-general Sun Tzu to women looking to gain a better understanding of who they are – and, more importantly, who they want to be.

In the West, when we think of war, we imagine battle, casualties, brutality. But Sun Tzu, the man who wrote the Art of War some 2,500 years ago, was Chinese, and the Chinese think of war differently than we do in the West. In their view, war does not revolve around fighting. It is about determining the most efficient way of gaining victory with the least amount of conflict.

That’s why Sun Tzu’s Art of War is particularly appropriate for women. Let’s face it, as intelligent and accomplished as we may be, there are very few of us who are comfortable with direct confrontation or situations where our triumph means someone else’s defeat. We are natural negotiators and problem solvers; most of us prefer win-win situations to those in which winner-takes-all.

But there is another reason The Art of War is particularly appropriate for us. Although Sun Tzu’s book is about the application of strategies, every one of those strategies begins with having a deep understanding of the people and the world around us. They also require us to understand ourselves – our strengths and weaknesses, our goals and fears. In other words, the aim is not to apply a series of rules coldly and dispassionately, but rather to integrate ourselves and our unique talents into the strategies we will employ.

This is not a feel-good book. (But you will feel good after reading it.) It is not a motivational book. (But you will be motivated to achieve what you want, once you are done.) Ultimately, its purpose it to provide women with the strategies we all need to overcome the obstacles that stand in the way of our goals and dreams.

Sun Tzu’s Art of War is the most influential book on strategy ever published, selling tens of millions of copies worldwide in several editions. Written by one of today’s foremost authorities on Sun Tzu, The Art of War for Women is sure to become a classic in its own right.

The Upside

by Adrian Slywotzky

(Random House Inc, 288 Pages)

Today, when your fortunes can literally change overnight, the new strategic imperative is making your moment of maximum risk your moment of maximum opportunity. In The Upside, Adrian Slywotzky provides bold and original ideas for growth breakthroughs as well as the practical tools to use Monday morning, such as

• How to change the odds for your next major initiative and create potential industry breakthroughs, as Toyota did with its expanding universe of Prius vehicles.
• Shape and exploit risk, don’t be shaped by it. Become a knowledge-intensive business and continuallyincrease the knowledge gap between yourself and rivals, as Coach and Tsutaya of Japan have convincingly done.
• A category killer can’t kill what’s not in its category. When basketball legend Bill Russell faced a taller, stronger Wilt Chamberlain, he led the Celtics to victory by inventing a different game. The same thinking lets Target prosper in a Wal-Mart world—and can help you outcompete the “unbeatable” rival in your own industry.
• When you come to a fork in the road—take it! Only a fraction of companies survive when industries experience technological or strategic transitions. To be a survivor, learn the secret that enabled Microsoft to weather the advent of the Internet—the art of the double bet.
• Stuck in a business box? Find the bigger box—and then the biggest.When growth stagnates, capture more of your customer’s dollars through demand innovation and big-box thinking, as companies from Continental AG and Ikea to Procter & Gamble have done.
• Your competitors can also be your greatest enablers of profit. Stop competing yourself to death! The key is knowing when to compete and when to collaborate, as Apple has shown with its revolutionary approach to the music business.

In the 1980s conventional wisdom was that you could have high quality or low cost, but not both—until Japanese makers of cars and electronics showed otherwise. Now, high quality and low cost are required just to enter the marketplace. Today, we face a similar paradox when it comes to risk and reward. Rather than shrink from the high risk so integral to the tumultuous global economy, Adrian Slywotzky shows how it can be your greatest source of growth and future reward.

Unstoppable

by Chris Zook

(Perseus Distribution Services, 208 Pages)

Over the next decade, two out of every three companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition and facing an uncertain future, more and more executives will realize that they must make fundamental changes in their core even as they continue delivering the goods and services that keep them in business today.

Unstoppable shows these managers how to look deep within their organizations to find undervalued, unrecognized, or underutilized assets that can serve as new platforms for sustainable growth. Drawing on more than thirty interviews with CEOs from companies such as De Beers, American Express, and Samsung, it shows readers how to recognize when the core needs reinvention and how to deploy the "hidden assets" that can be the basis for tomorrow's growth.

Building on the author's previous books, Profit from the Core and Beyond the Core, this book shows how any company in crisis can transform itself to become truly unstoppable.

The Dip

by Seth Godin

(Portfolio, 96 Pages)

The best business books change the way you look at something - forever. The Tipping Point, The Long Tail, and Purple Cow are simple books about simple topics . . . but they changed the way millions do their jobs.

Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At that point, you might be in a Dip (which will get better if you keep pushing) or a Cul-de-sac (which will never get better, no matter how hard you try). The hard part is knowing the difference and acting on it.

According to bestselling business author Seth Godin, what really sets superstars apart from everyone else is the ability to give up on Cul-de-sacs while staying motivated in Dips. Winners quit fast, quit often, and quit without guilt - until they commit to beating the right Dip for the right reasons.

This is equally true for entrepreneurs, pop singers, weightlifters, and car salesmen. Today's world rewards the people and organizations that are the best in the world at what they do. If you can be #1 in your niche, you'll get more than your fair share of profits, glory, and job security. But you'll never be #1 at anything without picking your shots very carefully.

The Dip is a short, fun-to-read book in the tradition of Fish, packed with powerful ideas and a graph that changes everything. It will forever alter the way people think about quitting - and success.

Seth Godin is the author of the bestsellers Permission Marketing, Unleashing the Ideavirus, Purple Cow, Free Prize Inside!, All Marketers Are Liars, and Small Is the New Big. He is also the editor of The Big Moo and one of the most popular business bloggers in the world (www.SethGodin.com). He lives in Westchester, New York.

Hidden in Plain Sight

by Erich Joachimsthaler

(Harvard Business School Press, 272 Pages)

Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one’s entire music library.

This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company’s growth strategy.

Mobilizing Minds

by Lowell Bryan, Claudia Joyce

(McGraw-Hill, 300 Pages)

A new, forward thinking management strategy for creating wealth and overcoming complexity in today's high-growth global economy

Mobilizing Minds takes a bold stand: companies need to put the same energy and focus into designing their organizations as they have devoted to the design of new products, processes, or entry into new markets.

After years of analysis of the world's highest performing firms, two senior executives at McKinsey have created a 21st-century strategy that shatters the 'complexity frontier'. In the most important book to be published from McKinsey in years, Bryan and Joyce show managers and leaders how to overcome the burdens of corporate bureaucracy with a new organizational model that can generate tens of thousands of dollars of profit per employee by improving how firms mobilize talent, improve worker satisfaction, and leverage their intangible assets.

Shattering the Dilbert syndrome by empowering managers to engage their workers, Mobilizing Minds provides nine principles for rethinking the entire corporation allowing senior executives to unleash a new collaborative environment that gives managers the power to create new teams and drive fresh profit to the bottom line.

The Art of Woo

by G. Richard Shell, Mario Moussa

(Penguin USA, 304 Pages)

Your projects, programs, and career turn on the difference between “no” and “yes.” Yet selling ideas—especially the kinds of ideas that make organizations work—is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It’s about helping others to see things your way— engaging their minds and imaginations.

Charles Lindbergh needed woo to assemble backers for his famous flight; Nelson Mandela used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.

Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono.

Whether you’re introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skills in every aspect of your life.

About the Author G. Richard Shell is director of the Wharton Executive Negotiation Workshop at the Wharton School, where he is professor of legal studies, business ethics and management. His previous book is the award-winning Bargaining for Advantage. Mario Moussa is a faculty member at the Wharton School and a principal of CFAR Inc., a management consulting firm.

The Art of Woo

by G. Richard Shell, Mario Moussa

(Penguin USA, 304 Pages)

Your projects, programs, and career turn on the difference between “no” and “yes.” Yet selling ideas—especially the kinds of ideas that make organizations work—is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It’s about helping others to see things your way— engaging their minds and imaginations.

Charles Lindbergh needed woo to assemble backers for his famous flight; Nelson Mandela used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.

Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono.

Whether you’re introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skills in every aspect of your life.

About the Author G. Richard Shell is director of the Wharton Executive Negotiation Workshop at the Wharton School, where he is professor of legal studies, business ethics and management. His previous book is the award-winning Bargaining for Advantage. Mario Moussa is a faculty member at the Wharton School and a principal of CFAR Inc., a management consulting firm.

Strategy and the Fat Smoker

by David Maister

(The Spangle Press, 288 Pages)

Description

We often (or even usually) know what we should be doing in both personal and professional life. We also know why we should be doing it and (often) how to do it. Figuring all that out is not too difficult. What is very hard is actually doing what you know to be good for you in the long-run, in spite of short-run temptations.

The same is true for organizations. What is noteworthy is how similar (if not identical) most firms� strategies really are: provide outstanding client service, act like team players, provide a good place to work, invest in your future. No sensible firm (or person) would enunciate a strategy that advocated anything else.

However, just because something is obvious doesn�t make it easy. Real strategy lies not in figuring out what to do, but in devising ways to ensure that, compared to others, we actually do more of what everybody knows they should do.

This simple insight, if accepted, has profound implications for:

1. How organizations should think about strategy

2. How they should think about clients, marketing and selling

3. How they should think about management

In 18 chapters, Maister explores "the fat smoker syndrome" and how individuals, managers and organizations can overcome the temptations of the short-term and actually do what they already know is good for them.

TheTruth About Making Smart Decisions

by Robert E. Gunther

(Financial Times Management, 208 Pages)

Climate Change

by Andrew J. Hoffman, John G. Woody

(Harvard Business School Pr, 128 Pages)

Product Description
Climate change is one of the most pressing challenges facing the world today. And increasingly, it's become a crucial business issue. How will you and your company respond?

In Climate Change: What's Your Business Strategy? Andrew Hoffman and John Woody provide concise and reliable advice to help you answer this question. Drawing from their extensive experience working with organizations to address issues of environmental sustainability, the authors explain the impact of climate change on businesses and present a three-step process for developing an effective climate-change strategy:

· Determine your company's "carbon footprint" and the ways in which potential changes in policy and markets will affect how you position your products and services.

· Reduce your carbon footprint in ways that create new strategic advantages.

· Gain a seat at the policy-development table so you can begin influencing policy decisions that will affect your company.

Packed with cogent advice and examples of how organizations in a wide range of industries are adopting this process, Climate Change is your playbook for strategically addressing a complex problem that no company can afford to ignore.

From our new Memo to the CEO series--solutions-focused advice from today's leading practitioners.

About the Author

Andrew J. Hoffman holds multiple appointments at the University of Michigan, including Associate Director of the Erb Institute for Global Sustainable Enterprise. John G. Woody is Deal Associate at MMA Renewable Ventures, a renewable-energy firm in San Francisco, California.

Relevance

by David Apgar

(Jossey-Bass , 240 Pages)

In this groundbreaking book, business guru David Apgar helps leaders pinpoint which information matters most for successful goal setting, strategy, and bottom-line performance. Based on simple and easy-to-implement practices, Relevance outlines a new discipline focused on the relevance of performance measures for assessing key strategy issues and accelerating learning. David Apgar’s practices are grounded in solid business research and clearly illustrated with real-life examples from top-performing companies such as Toyota, Alcoa, NestlŽ, Capital One, Cisco, Microsoft, and GE.

Operational Risk Management

by Mark D. Abkowitz

(John Wiley & Sons Inc, 324 Pages)

Fundraising Analytics

by Joshua M. Birkholz

(John Wiley & Sons Inc, 224 Pages)

The ETF Strategist

by Russ Koesterich

(Portfolio, 256 Pages)

Product Description

A sophisticated guide to today’s hottest investment vehicle— exchange traded funds.

The ETF Strategist is aimed primarily at investment advisers and sophisticated retail investors who are interested in using exchange traded funds, or using them more effectively than they already do.

Compared with mutual funds, ETFs can offer a better way to diversify risk, target specific sectors or countries, avoid style drift, and maintain a specific asset allocation that might include real estate or commodities.

Previous ETF books have focused on their mechanics, regulation, and other basic information. But The ETF Strategist goes much further, showing how ETFs can improve many aspects of an overall investment strategy. It explores advanced concepts such as alphabeta separation, which basically means “don’t confuse skill with risk.” And it shows how different ETFs can be combined to find the ideal balance of risk and potential reward.

Persuasion IQ

by Kurt Mortensen

(Amacom Books, 336 Pages)

Book Description
Do you realize how much your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people? Yet many of us continue to use outdated tech­niques for convincing others...or worse yet, have no technique at all. Kurt Mortensen, through his Persuasion Institute, has sought out and studied the world's top persuaders, and with his specially formulated Persuasion I.Q. assessment--the most comprehensive persuasion resource available today--he lets readers in on the essential habits, traits, and behaviors neces­sary to cultivate their natural persuasive abilities. Concen­trating on the 10 major Persuasion I.Q. skills, the book allows readers to determine their own current Persu­asion I.Q., helping them to identify their strengths and weaknesses, and start­ing them down a path to enormous success and wealth.

Whether we're selling a product, presenting an idea, or ask­ing for a raise, persuasion is the magic ingredient. This powerful, life-changing book will transform anyone into a persuasion genius.

Fast Strategy

by Yves Doz, Mikko Kosonen

(Wharton School Pub, 264 Pages)

Yes!

by Steve Martin, Robert B. Cialdini, Steve J. Martin, Noah J. Goldstein

(Free Press, 272 Pages)

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Getting Organized at Work

by Kenneth Zeigler

(McGraw-Hill, 128 Pages)

If you can account for one-hundred percent of time spent in the workplace, you're more organized than most people; if not, you need to rethink your day. Getting Organized at Work provides 24 proven tips, tools, and strategies that will help you analyze your use of time, root out inefficiencies, and change bad habits. Address the practical, realistic challenges inside and you'll soon see measurable differences in your productivity. This constructive, high-speed guide offers all the information you'll need to:

-Organize and prioritize the elements of your day

-Develop and use a master list to keep your mind clear and the work flowing

-Set realistic goals by anticipating unplanned, time-wasting obstacles

Plan, schedule, and conduct meetings so you don't waste your-and everyone else's-precious time

-Convert your telephone and email inboxes from time-wasters into time-savers

These simple tips will help you eliminate confusion and work more efficently. Before you know it, you’ll be getting more done in less time, and ending each day more satisfied than you thought possible.

Getting Organized at Work is the first step to creating a career-boosting time-management system, the benefits of which you’ll enjoy for years to come.