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Made to Stick

by Chip Heath, Dan Heath

(Random House Inc, 288 Pages)

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas "stick."

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the "Velcro Theory of Memory," and creating "curiosity gaps."

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous "kidney theft ring" hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of "the Mother Teresa Effect"; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

Your Gut Is Still Not Smarter Than Your Head

by Kevin Clancy

(John Wiley & Sons Inc, 304 Pages)

Book Description

How to make marketing scientific, accountable, and effective

Marketing has traditionally been gut-driven, undisciplined, and often unaccountable. Marketing executives rarely had to defend their expenditures and results. But those times are changing. In Your Gut Is Still Not Smarter Than Your Head, marketing consultants Clancy and Krieg explain how to implement disciplined, accountable marketing that achieves results. Similar to Six Sigma in its methodologies, disciplined, accountable marketing will revolutionize the industry as we know it. The authors explain what disciplined marketing looks like in every crucial type of marketing decision, from positioning to distribution, and provide case histories that clearly show how disciplined marketing beats gut-level thinking and planning every time.

Kevin Clancy (Boston, MA) is Chairman and CEO of Copernicus Marketing Consulting, a leading research and consulting organization with an international clientele. He is currently Adjunct Professor of Marketing at Boston University. Peter Krieg (Boston, MA) is Executive Vice President of Copernicus.

The Flip Side

by Flip Flippen

(Springboard Press, 272 Pages)

Change Starts Here!

"If I asked you what one thing determines your level of ultimate success, what would your answer be? Your talent? Skills? A college degree?"

"Is it possible that something else will define how far you go in life?
Could it be that the things that hold you back-or constrain you-are a far more reliable indicator of your success than any skills or talent you may possess? Would you choose to break free of your personal constraints if I could show you what and where they are? If you answered yes to these questions, then The Flip Side is for you."

What if you learned a way to "flip" your negative thoughts and behaviors into positive action? Educator, psychotherapist and business coach Flip Flippen believes that if we can identify our own personal constraints, we can overcome them once and for all.

In THE FLIP SIDE, you'll discover the top ten "killer constraints" that most of us are confronted with every day-in ourselves, in our bosses, in our families. Learn how to recognize and deal with constraint types such
as:

*BULLDOZERS-they are too dominant, flattening any objections and
ignoring any opinion that doesn't match theirs.

*MARSHMALLOWS-they are overly nurturing, shying away from
conflict at the expense of their own happiness.

*QUICK DRAWS-they are impulsive, and their low self-control
causes them to act before they think.

But here's the good news: each of these constraints can be conquered with a few simple strategies. For anyone who has ever wondered, "How can I accomplish more, both personally and professionally?" and "How can I get better, go further, and be happier?," THE FLIP SIDE has the answer.

Author Bio:
Flip Flippen is the head of The Flippen Group, one of the fastest-growing corporate training companies in the U.S. and the largest educator-training company in North America. He has worked with businesses and individuals all over the world, including baseball legend Nolan Ryan, Wall Street private equity mogul Mark Bourgeois, the FitzBradshaw NASCAR racing team, and some of the largest school districts in the country. In 30 years of coaching couples, families, corporations and individuals Flip has learned invaluable skills that can help people in all aspects of their lives. The Flippen Group's philosophy is simple: "We grow people."