June 20, 2006
Pip Coburn/The Change Function
This week, I talk with Pip Coburn, author of The Change Function: Why Some Technologies Take Off and Others Crash and Burn.
We talk for 48 minutes about change and how it affects technology adoption. He makes a great case for why some products make it and other don't. We talk about flat panels, bluetooth ear pieces, and Alcoholics Anonymous.
Skip to 37:16 to hear his thoughts on the future of the book.
mp3, 48:53, 33.6MBPosted by Todd S. at June 20, 2006 10:40 PM